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Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

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diannejacob

Is 1/2 tablespoon the New Recipe Measurement?

February 2, 2021 by diannejacob 38 Comments

It doesn’t matter if they’re plastic, metal, round or rectangular. I need lots of measuring spoons when I cook and bake. And a few years ago, I bought my first set that included a 1/2 tablespoon measure.  

Huh, I thought. I haven’t seen this before. The spoons have been pretty standard until recently: 1 tablespoon, 1 teaspoon, 1/2 teaspoon, 1/4 teaspoon, and sometimes 1/8 teaspoon. Then I got a second set that included 1/2 tablespoon measure. Something’s going on!

Up until now, I’ve changed recipes that call for that measurement, because we had no physical measure. Most recipe writers call for 1 1/2 teaspoons, which comes to 1/2 tablespoon. So I wondered whether there’s a revolt underway, at least from spoon manufacturers.

Should we start using this new measurement in recipes?

For an answer, I turned to copy editor Suzanne Fass, who has written for my blog in the past. She was of two minds. If a reader has a 1/2 tablespoon measure, it’s fine if the recipe calls for it. “But how prevalent is that measurement in sets?” asks Suzanne. “How long has it been available?”

“New cooks who have only just outfitted their kitchens might have one, but cooks who have been at it longer, with older equipment, may not. If that size is just gradually joining spoon sets and is not yet found everywhere, I’d guess that not very many readers will have it.

“”I fear that far too many folks don’t know that it equals 1 1/2 teaspoons,” she added.  “You don’t want to force most readers to do math. And they’ll hate you for it, or get it wrong, or both.

“I guess my bottom line is: Don’t write 1/2 tablespoon.”

What about you? Do you have this newer measure? Have you been stating 1/2 tablespoon in your recipe ingredients list? Will you now? Let’s get it straightened out.

* * *

(Photo by Kara Eads on Unsplash)

Filed Under: Cookbooks, Recipe Writing Tagged With: using measurements in recipes, writing recipes

Is a Work-for-Hire Cookbook Worth It?

January 19, 2021 by diannejacob 15 Comments

image for post about writing a work-for-hire cookbookBy Aneesha Gupta

In January, 2020, my husband asked me what were my top goals for the year. Instinctively, I said, “I want to write a cookbook.” At the time, I didn’t know that would mean a work-for-hire cookbook.

A few weeks later, I received a cookbook offer from Callisto Media. The editor wanted a cookbook on world curries made easy, using an electric pressure cooker. Here was a topic that fit my interests and aligned with the recipes on my blog.

I had heard about Callisto from [Read more…] about Is a Work-for-Hire Cookbook Worth It?

Filed Under: Food Blogging, Self Publishing Tagged With: Callisto cookbook offers, cookbook work for hire, self-publishing a cookbook

10 Mistakes Not to Make When Working with an Editor

January 5, 2021 by diannejacob 5 Comments

image for working with an editor postBy Amy Sherman

Writers have mixed feelings about working with an editor. As a freelance writer, I get it. When I started writing about food in 2003, I didn’t have an editor because I was writing for my own site. Even when I blogged for outlets such as Epicurious, KQED and Frommer’s, my editors were hands off. As my career progressed and I wrote articles for consumer, trade and academic publications, my editors became more involved. I learned that an editor could make my writing much better.

But sometimes working with an editor was just plain frustrating. I struggled with vague assignments and a lack of clear feedback. Other times I read a final story and barely recognized it, because [Read more…] about 10 Mistakes Not to Make When Working with an Editor

Filed Under: Freelancing Tagged With: getting freelance stories accepted, pitching editors freelance stories, working with an editor

24 Fascinating Food Writing Links for Writers and Bloggers

December 22, 2020 by diannejacob 5 Comments

image for 24 fascinating food writing linksI hope it’s been a good year for you. It might have been a little harder than usual to concentrate. That’s why a list of great food writing links could be just what you need right now. As we approach the holidays,  [Read more…] about 24 Fascinating Food Writing Links for Writers and Bloggers

Filed Under: Useful Links Tagged With: food blogging trends, food writing news, food writing trends

When the Social Media Attack Comes from Inside the House

December 8, 2020 by diannejacob 3 Comments

gif for post about social media attackBy Deborah Reid

Count your blessings if you’ve never been the target of a social media attack. I’ve been through that fire. Because sometimes I write about sexism and bros culture in the restaurant business, I expect it to happen again. “No one with a public platform and an opinion is doing his or her job effectively if they are not being attacked from time to time,” writes songwriter Nick Cave in his brilliant weekly Q&A newsletter, The Red Hand Files.

The universality of the experience can be hard to recall in the middle of an online ambush by strangers. It all feels so personal. But when it comes from a [Read more…] about When the Social Media Attack Comes from Inside the House

Filed Under: Career, Ethics Tagged With: Alicia Kennedy, muted on social media, shunned on social media, social media attacks

Win a Copy of Diners, Dudes & Diets, about Food and Gender

November 24, 2020 by diannejacob 20 Comments

image for book about food and gener issuesDid you know that some food products are marketed by gender? Power bars and diet sodas are for women, and meat is for men, of course. Where did this food and gender issue start? 

Professor Emily J. H. Contois studied the collision of food and gender in Diners, Dudes & Diets, a provocative new book. Contois shows us how the gendered world of [Read more…] about Win a Copy of Diners, Dudes & Diets, about Food and Gender

Filed Under: Contests Tagged With: dudes, food and gender, gender stereotypes, Guy Fieri

4 Who Beat the Odds to Publish a Cookbook

November 10, 2020 by diannejacob 9 Comments

Imge for 4 who beat the odds to publish a cookbookSince the pandemic, I’ve been teaching Zoom classes about how to publish a cookbook. Once I explain how difficult it is, some hopeful authors decide to self-publish, and others give up.
 
If you’re a prospective cookbook writer, you should know that there are always exceptions to the rule in traditional publishing. So here are the experiences of four authors who beat the odds to publish a cookbook or food-based book. (Two books are forthcoming, and another is a collection of essays with recipes).
 
I’ve asked the authors to talk about their experience in their own words. Their stories are refreshing, because there is so much pressure these days to build a big social media following, if you want a cookbook. But none of them had a big platform when they approached their publisher. 
 

Here are 4 authors who beat the odds to publish a cookbook:  

[Read more…] about 4 Who Beat the Odds to Publish a Cookbook

Filed Under: Cookbooks Tagged With: food writing, Melinda Smith-Sullivan, Publish a cookbook, Reem Kassis, Scott Warner, Susan Miller

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