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Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

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Food Blogging

Smitten Kitchen Shows You 100 Ways to Promote Recipes

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lead image for post about Deb PerelmanOne of the things food writers struggle with most is how to promote recipes in a way that sounds authentic and not too braggy. You know your recipe is “the best,” but you can’t keep saying that for every one you write.

So what can you do to improve your blog posts, recipe headnotes, and social media blurbs? First, I went back to my most visited post: 100 Verbs for Recipes, from Julia Child. Who else could I research, I wondered, who would [Read more…] about Smitten Kitchen Shows You 100 Ways to Promote Recipes

What I Learned by Starting a Blog Interview Series

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image for post on starting an interview series.A guest post by Lisa Johnson

A few years ago, I started a food interview series called “You Pick Six.” To my surprise, I have now completed 21 interviews of local food bloggers, food publicists, authors, news anchors, food entrepreneurs and others.

When I started blogging in 2006, I wrote at least one weekly post. But sometimes life gets in the way. Late 2014 into early 2015 was a blur of stress. My father was diagnosed with Alzheimer’s and our family [Read more…] about What I Learned by Starting a Blog Interview Series

Enroll in Food Blogger Pro to Grow Your Blog

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image for open enrolment Food Blogger ProIt’s time to up your game and enroll in Food Blogger Pro (FBP), a membership organization to help you grow and monetize your blog.

For just one week, from today until November 15, you can enroll in Food Blogger Pro and start learning. If you sign up later, you’ll be [Read more…] about Enroll in Food Blogger Pro to Grow Your Blog

Please Write Personal Stories on Your Food Blog

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Image for personal stories post.Do you still write personal stories on your food blog? It seems like a subject of great anxiety to food bloggers these days.

When I taught a writing class earlier this year, many food bloggers said they are afraid to write personal stories now. They’ve all read the long, drawn-out posts about cats, children and confessions about depression that end with [Read more…] about Please Write Personal Stories on Your Food Blog

3 Marketing Tips to Grow Your Instagram Following As A Food Blogger

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image for growing instagram followersA guest post by Anand Srinivasan

Sure, you want to grow your Instagram following, because it’s a hot platform we all need more numbers. But I can give you three more marketing-based reasons to do so.

First, more than 800 million people (or nearly three times the population of the United States) are active on Instagram each month. This presents a terrific marketing opportunity to increase your visibility.

Second, UK newspaper The Guardian published a report that underlined an evolution in the way we eat. According to this report, healthy but “unphotogenic” breakfasts such as cereals are giving way to attractive alternatives like avocado toast. A cursory look at the Instagram hashtag #breakfast shows you how people prefer to eat food that is “Instagram-worthy.”

And third, a report published by UK retailer Waitrose found that at least one in five people shared a photo of food with their followers every month.

Typically, this post would now go into photography tips about using natural light and finding the right angle. But I’m going to spare you this obvious advice, because my specialty is marketing.

Here are three marketing-based tips that will help you grow your Instagram following:

1. Use the right hashtags.

Hashtags are a vital component of Instagram marketing. By tagging your food photos with the right hashtags, potential users who are interested in your content will see you.

In my research for this post, however, I found that many food bloggers are not using the right hashtags. They used unique tags, but were not [Read more…] about 3 Marketing Tips to Grow Your Instagram Following As A Food Blogger

An Expert’s Tips for Optimizing Recipe SEO

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image for optimizing recipe SEOWhen I attend food blogging conferences, optimizing recipe SEO (Search Engine Optimization) is the subject of at least one session. Food bloggers always need to be up on the latest strategies of how to get more readers to their recipes.

Fortunately, there are experts who know this and who specialize in getting readers to your recipe blog. Casey Markee, the founder of digital marketing agency Media Wyse, speaks at [Read more…] about An Expert’s Tips for Optimizing Recipe SEO

Food Blogger Pro Open Enrolment Starts Now

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It’s time for Food Blogger Pro Open Enrolment. Enrolment only lasts one week (from May 24-31) so if you haven’t already, I hope you’ll click on one of these links or the ad on the right, to sign up. After that there’s a waiting list.

(And hey, if you want to skip the sales pitch to read my interview with co-founder Bjork Ostrom, a thought leader on food blogs, entrepreneurship, and intentionality, just scroll down.) [Read more…] about Food Blogger Pro Open Enrolment Starts Now