Promotion

5 Ways to Maximize Cookbook Sales

February 16, 2021 by diannejacob 1 Comment

Some news: I recently became an affiliate of Jason’s online cookbook publishing course for bloggers, content creators, and chefs. If you decide to take his course (which I recommend — his content compliments mine), enter the code WWFF for 30 percent off! I will earn a small commission. Now, here’s his guest post about how to maximize cookbook sales.

A guest post by Jason Logsdon

Your cookbook just came out. Congratulations! But your work isn’t done yet, you still need to sell it! These keys to maximize cookbook sales have helped me move more than 60,000 copies of the 15 books I’ve written and published.

Many of the sales were for my self published books, where the challenge of marketing and promotion was all on my shoulders.

Here are my five keys to maximize cookbook sales:

1. Mention your book everywhere.

To sell lots of copies of your book, you need public exposure. And whether that exposure is a blog, podcast, tv show, social media accounts, or speaking engagements, you must constantly mention your book.

Authors tend to fall in the trap of assuming that [Read more…] about 5 Ways to Maximize Cookbook Sales

Cookbook Promotion In a Pandemic

July 21, 2020 by diannejacob 33 Comments

A guest post by Mary Cressler and Sean Martin

cookbook image for cooking in a pandemic

Our first cookbook launched in April, right after the pandemic hit.

We had spent two years preparing for the launch of Fire + Wine: 75 Smoke-Infused Recipes from the Grill with Perfect Wine Pairings. That included another six months of planned book tour and events post launch.

And then the world shut down in March. But we still had to do cookbook promotion in a pandemic.

The two of us can chuckle now at the mention of “pivot,” but that’s exactly what had to happen. All of our planned in-person events that would have [Read more…] about Cookbook Promotion In a Pandemic

5 Tips for a National Cookbook Tour on a Budget

September 25, 2018 by diannejacob 4 Comments

A guest post by Cameron Stauch

While writing my first cookbook, Vegetarian Việt Nam, people kept asking about my plans for a national cookbook tour. Fellow authors would tell me that “unless you’re a big name author, your publisher will not provide any financial support.” My family and friends assumed, on the other hand, that I’d have unlimited resources at my disposal.

More than six months before my book’s release date, I learned how costly and logistically challenging a national cookbook tour can be. But through [Read more…] about 5 Tips for a National Cookbook Tour on a Budget

Create Evergreen Content to Promote Your Book

August 28, 2018 by diannejacob 6 Comments

A guest post by Stephanie Weaver

When my book, The Migraine Relief Plan, came out, I created evergreen content to support it. That means I used the same content multiple times on several platforms.

Since like you, I only have so much time, I wanted [Read more…] about Create Evergreen Content to Promote Your Book

Win Secrets of the Southern Table + Get Tips for a Successful Book Tour

May 1, 2018 by diannejacob 25 Comments

image for book tour and cookbook giveaway

Cookbook author Virginia Willis starts another book tour with her new Secrets of the Southern Table: A Food Lover’s Tour of the Global South. She reminds herself that book tours aren’t just about sales. “Book tours are about connecting with readers,” she says. “Even if I sell only a few books, those people will tell their friends.”

Her first book tour took place in 2008 with Bon Appetit, Y’all. She’s written six cookbooks and done four big book tours. In this interview, she’s [Read more…] about Win Secrets of the Southern Table + Get Tips for a Successful Book Tour

Get Tips About a Cookbook Tour + Win a Copy of Istanbul & Beyond

December 12, 2017 by diannejacob

[This post is now closed. Kris Diede is the winner of the cookbook.]

What happens on your first cookbook tour? Author Robyn Eckhard found out when she came to the US and Canada from her home in Italy to promote Istanbul and Beyond: Exploring the Diverse Cuisines of Turkey. She did around 25 events in 5.5 weeks, traveling with her husband, Dave Hagerman, the book’s photographer.

If it sounds exhausting, it was. Exhilarating too, she says. In addition to the events, she fit lots of interviews and podcasts into that compressed time.

I’ve known Robyn for years. She is one of those overachiever types who speaks several languages and has freelanced food stories for Saveur and The New York Times. We worked together on her [Read more…] about Get Tips About a Cookbook Tour + Win a Copy of Istanbul & Beyond