Promotion

5 Tips for a National Cookbook Tour on a Budget

September 25, 2018 by diannejacob 4 Comments

While writing my first cookbook, Vegetarian Việt Nam, people kept asking about my plans for a national cookbook tour. Fellow authors would tell me that “unless you’re a big name author, your publisher will not provide any financial support.” My family and friends assumed, on the other hand, that I’d have unlimited resources at my disposal.

More than six months before my book’s release date, I learned how costly and logistically challenging a national cookbook tour can be. But through [Read more…] about 5 Tips for a National Cookbook Tour on a Budget

Create Evergreen Content to Promote Your Book

August 28, 2018 by diannejacob 6 Comments

A guest post by Stephanie Weaver

When my book, The Migraine Relief Plan, came out, I created evergreen content to support it. That means I used the same content multiple times on several platforms.

Since like you, I only have so much time, I wanted [Read more…] about Create Evergreen Content to Promote Your Book

Win Secrets of the Southern Table + Get Tips for a Successful Book Tour

May 1, 2018 by diannejacob 25 Comments

image for book tour and cookbook giveaway

Cookbook author Virginia Willis starts another book tour with her new Secrets of the Southern Table: A Food Lover’s Tour of the Global South. She reminds herself that book tours aren’t just about sales. “Book tours are about connecting with readers,” she says. “Even if I sell only a few books, those people will tell their friends.”

Her first book tour took place in 2008 with Bon Appetit, Y’all. She’s written six cookbooks and done four big book tours. In this interview, she’s [Read more…] about Win Secrets of the Southern Table + Get Tips for a Successful Book Tour

Get Tips About a Cookbook Tour + Win a Copy of Istanbul & Beyond

December 12, 2017 by diannejacob

[This post is now closed. Kris Diede is the winner of the cookbook.]

What happens on your first cookbook tour? Author Robyn Eckhard found out when she came to the US and Canada from her home in Italy to promote Istanbul and Beyond: Exploring the Diverse Cuisines of Turkey. She did around 25 events in 5.5 weeks, traveling with her husband, Dave Hagerman, the book’s photographer.

If it sounds exhausting, it was. Exhilarating too, she says. In addition to the events, she fit lots of interviews and podcasts into that compressed time.

I’ve known Robyn for years. She is one of those overachiever types who speaks several languages and has freelanced food stories for Saveur and The New York Times. We worked together on her [Read more…] about Get Tips About a Cookbook Tour + Win a Copy of Istanbul & Beyond

5 Ways to Expand Your Platform for a Book Deal

March 21, 2017 by diannejacob 17 Comments

A guest post by Nicole Gulotta

More than two years before signing a cookbook contract for Eat This Poem: A Literary Feast of Recipes Inspired by Poetry, an editor at my would-be publisher said something like this: “We want to publish your book…but.” Although I had a solid book concept, the size of my platform wasn’t where the publisher hoped it would be. I needed readership building strategies.

In lieu of giving me a firm number to reach, my publisher was more interested in overall growth. This was comforting news for a blogger with around 2,000 visitors per month. After my initial disappointment wore off, I set out to [Read more…] about 5 Ways to Expand Your Platform for a Book Deal

14 Million Deer Hunters: Hank Shaw Wants to Meet Them All

September 13, 2016 by diannejacob 4 Comments

Author Hank Shaw has already begun his self-financed, cross-country US book tour, which continues from now into 2017.

After traditionally publishing two cookbooks through Rodale and Ten Speed, Hank Shaw wanted a third. But when publishers passed on a cookbook based on “Deer, Elk, Moose, Antelope and Other Antlered Things,” Hank gambled on his readers. He decided to self publish.

He knew there was [Read more…] about 14 Million Deer Hunters: Hank Shaw Wants to Meet Them All

How to Get Interviewed on a Big Radio Show

May 3, 2016 by diannejacob 7 Comments

In Los Angeles, Gillian Ferguson is the executive producer of the KCRW Good Food show, hosted by Evan Kleiman. (Photo courtesy of Molly Cranna.)

What does it take to get on a big radio show like KCRW’s Good Food in Los Angeles? To find out, I arranged to meet Gillian Ferguson, the executive editor of this award-winning [Read more…] about How to Get Interviewed on a Big Radio Show