Dianne Jacob, Will Write For Food
Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers
A guest post by Denise Vivaldo
After your cookbook comes out, the real work begins. You have to sell it. Have you tried a satellite media tour? I’ve done a couple to sell my cookbooks.
If you don’t know about this valuable tool, let me explain. An author or spokesperson gets paid to sell a product in a studio equipped with a worldwide satellite connection. An experienced or polished author can give as [Read more…] about Promote Your Cookbook with a Satellite Media Tour
Some news: I recently became an affiliate of Jason’s online cookbook publishing course for bloggers, content creators, and chefs. If you decide to take his course (which I recommend — his content compliments mine), enter the code WWFF for 30 percent off! I will earn a small commission. Now, here’s his guest post about how to maximize cookbook sales.
A guest post by Jason Logsdon
Your cookbook just came out. Congratulations! But your work isn’t done yet, you still need to sell it! These keys to maximize cookbook sales have helped me move more than 60,000 copies of the 15 books I’ve written and published.
Many of the sales were for my self published books, where the challenge of marketing and promotion was all on my shoulders.
To sell lots of copies of your book, you need public exposure. And whether that exposure is a blog, podcast, tv show, social media accounts, or speaking engagements, you must constantly mention your book.
Authors tend to fall in the trap of assuming that [Read more…] about 5 Ways to Maximize Cookbook Sales
According to Forbes.com, about half of consumers report they watch 5+ social videos online a day. As a visual species, humans are hard-wired to find videos more memorable and more popular than any other type of content.
Video as a means of storytelling and advertising is no longer simply an option for food professionals — it is an absolute necessity. If you’re a culinary professional, chef, blogger, cooking teacher, and/or cookbook author, social video gives you the opportunity to market not only yourself, but also cookbooks, blogs, products and cooking classes.
And people love to watch cooking videos and tips. Digital marketer Hubspot reports that YouTube survey participants say they primarily watch videos in order to “relax and unwind.” The number #2 reason is “to learn something new.” That couldn’t be more perfect for culinary professionals. [Read more…] about 5 Tips for Successful Social Videos
A guest post by Mary Cressler and Sean Martin
Our first cookbook launched in April, right after the pandemic hit.
We had spent two years preparing for the launch of Fire + Wine: 75 Smoke-Infused Recipes from the Grill with Perfect Wine Pairings. That included another six months of planned book tour and events post launch.
And then the world shut down in March. But we still had to do cookbook promotion in a pandemic.
The two of us can chuckle now at the mention of “pivot,” but that’s exactly what had to happen. All of our planned in-person events that would have [Read more…] about Cookbook Promotion In a Pandemic
A guest post by Cameron Stauch
While writing my first cookbook, Vegetarian Việt Nam, people kept asking about my plans for a national cookbook tour. Fellow authors would tell me that “unless you’re a big name author, your publisher will not provide any financial support.” My family and friends assumed, on the other hand, that I’d have unlimited resources at my disposal.
More than six months before my book’s release date, I learned how costly and logistically challenging a national cookbook tour can be. But through [Read more…] about 5 Tips for a National Cookbook Tour on a Budget
A guest post by Stephanie Weaver
When my book, The Migraine Relief Plan, came out, I created evergreen content to support it. That means I used the same content multiple times on several platforms.
Since like you, I only have so much time, I wanted [Read more…] about Create Evergreen Content to Promote Your Book
Cookbook author Virginia Willis starts another book tour with her new Secrets of the Southern Table: A Food Lover’s Tour of the Global South. She reminds herself that book tours aren’t just about sales. “Book tours are about connecting with readers,” she says. “Even if I sell only a few books, those people will tell their friends.”
Her first book tour took place in 2008 with Bon Appetit, Y’all. She’s written six cookbooks and done four big book tours. In this interview, she’s [Read more…] about Win Secrets of the Southern Table + Get Tips for a Successful Book Tour
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