Promotion

5 Ways to Promote with Live Video

April 5, 2022 by diannejacob 2 Comments

There is no better way to get the word out about your latest product than to promote with live video.

Why? Imagine how easy it would be to make a sale if you were able to meet face-to-face and talk with all your fans. Live video allows you to make eye contact with your viewers and even answer questions that they type into a chat. You are talking, asking questions, teaching and reeling in your audience. They feel like they are hanging out with you and are in your inner circle.

You can go live on any of the platforms from your phone. You can go live on your computer for Facebook, YouTube or Tiktok, but you cannot go live on your computer to Instagram. (To stream live on Tiktok and mobile YouTube you need 1,000 followers.)

A product could be a new cookbook, class, course, retreat, conference or a recipe or blog post.

Here are my five tips for how to promote with live video:

1. Involve your audience in the creation process.

Use live video to invite your audience to look behind the scenes as you develop your product. They want to support you as you create your book, class or other product.

You probably already do this in static posts on your social media. Live video just makes it more personal. Invite them into your [Read more…] about 5 Ways to Promote with Live Video

Promote Your Cookbook with a Satellite Media Tour

July 6, 2021 by diannejacob 2 Comments

A guest post by Denise Vivaldo

After your cookbook comes out, the real work begins. You have to sell it. Have you tried a satellite media tour? I’ve done a couple to sell my cookbooks.

If you don’t know about this valuable tool, let me explain. An author or spokesperson gets paid to sell a product in a studio equipped with a worldwide satellite connection. An experienced or polished author can give as [Read more…] about Promote Your Cookbook with a Satellite Media Tour

5 Ways to Maximize Cookbook Sales

February 16, 2021 by diannejacob 3 Comments

Some news: I recently became an affiliate of Jason’s online cookbook publishing course for bloggers, content creators, and chefs. If you decide to take his course (which I recommend — his content compliments mine), enter the code WWFF for 30 percent off! I will earn a small commission. Now, here’s his guest post about how to maximize cookbook sales.

A guest post by Jason Logsdon

Your cookbook just came out. Congratulations! But your work isn’t done yet, you still need to sell it! These keys to maximize cookbook sales have helped me move more than 60,000 copies of the 15 books I’ve written and published.

Many of the sales were for my self published books, where the challenge of marketing and promotion was all on my shoulders.

Here are my five keys to maximize cookbook sales:

1. Mention your book everywhere.

To sell lots of copies of your book, you need public exposure. And whether that exposure is a blog, podcast, tv show, social media accounts, or speaking engagements, you must constantly mention your book.

Authors tend to fall in the trap of assuming that [Read more…] about 5 Ways to Maximize Cookbook Sales

Cookbook Promotion In a Pandemic

July 21, 2020 by diannejacob 33 Comments

A guest post by Mary Cressler and Sean Martin

cookbook image for cooking in a pandemic

Our first cookbook launched in April, right after the pandemic hit.

We had spent two years preparing for the launch of Fire + Wine: 75 Smoke-Infused Recipes from the Grill with Perfect Wine Pairings. That included another six months of planned book tour and events post launch.

And then the world shut down in March. But we still had to do cookbook promotion in a pandemic.

The two of us can chuckle now at the mention of “pivot,” but that’s exactly what had to happen. All of our planned in-person events that would have [Read more…] about Cookbook Promotion In a Pandemic

5 Tips for a National Cookbook Tour on a Budget

September 25, 2018 by diannejacob 4 Comments

A guest post by Cameron Stauch

While writing my first cookbook, Vegetarian Việt Nam, people kept asking about my plans for a national cookbook tour. Fellow authors would tell me that “unless you’re a big name author, your publisher will not provide any financial support.” My family and friends assumed, on the other hand, that I’d have unlimited resources at my disposal.

More than six months before my book’s release date, I learned how costly and logistically challenging a national cookbook tour can be. But through [Read more…] about 5 Tips for a National Cookbook Tour on a Budget

Create Evergreen Content to Promote Your Book

August 28, 2018 by diannejacob 6 Comments

A guest post by Stephanie Weaver

When my book, The Migraine Relief Plan, came out, I created evergreen content to support it. That means I used the same content multiple times on several platforms.

Since like you, I only have so much time, I wanted [Read more…] about Create Evergreen Content to Promote Your Book