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Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

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writing recipes

Is 1/2 tablespoon the New Recipe Measurement?

February 2, 2021 by diannejacob 38 Comments

It doesn’t matter if they’re plastic, metal, round or rectangular. I need lots of measuring spoons when I cook and bake. And a few years ago, I bought my first set that included a 1/2 tablespoon measure.  

Huh, I thought. I haven’t seen this before. The spoons have been pretty standard until recently: 1 tablespoon, 1 teaspoon, 1/2 teaspoon, 1/4 teaspoon, and sometimes 1/8 teaspoon. Then I got a second set that included 1/2 tablespoon measure. Something’s going on!

Up until now, I’ve changed recipes that call for that measurement, because we had no physical measure. Most recipe writers call for 1 1/2 teaspoons, which comes to 1/2 tablespoon. So I wondered whether there’s a revolt underway, at least from spoon manufacturers.

Should we start using this new measurement in recipes?

For an answer, I turned to copy editor Suzanne Fass, who has written for my blog in the past. She was of two minds. If a reader has a 1/2 tablespoon measure, it’s fine if the recipe calls for it. “But how prevalent is that measurement in sets?” asks Suzanne. “How long has it been available?”

“New cooks who have only just outfitted their kitchens might have one, but cooks who have been at it longer, with older equipment, may not. If that size is just gradually joining spoon sets and is not yet found everywhere, I’d guess that not very many readers will have it.

“”I fear that far too many folks don’t know that it equals 1 1/2 teaspoons,” she added.  “You don’t want to force most readers to do math. And they’ll hate you for it, or get it wrong, or both.

“I guess my bottom line is: Don’t write 1/2 tablespoon.”

What about you? Do you have this newer measure? Have you been stating 1/2 tablespoon in your recipe ingredients list? Will you now? Let’s get it straightened out.

* * *

(Photo by Kara Eads on Unsplash)

Filed Under: Cookbooks, Recipe Writing Tagged With: using measurements in recipes, writing recipes

My 10 Best Blog Posts of the Decade

December 27, 2019 by diannejacob 1 Comment

image for post on best blog postsThis year I celebrated ten years of blogging, and I wrote about what has changed. Now that it’s the end of the decade, you might also like to read my best blog posts of the last 10 years. 

For me, what defines “best” is all about the engagement. I like posts that [Read more…] about My 10 Best Blog Posts of the Decade

Filed Under: Personal Stuff, Recipe Writing Tagged With: Food blogging, food writing, writing recipes

Smitten Kitchen Shows You 100 Ways to Promote Recipes

January 15, 2019 by diannejacob 14 Comments

lead image for post about Deb PerelmanOne of the things food writers struggle with most is how to promote recipes in a way that sounds authentic and not too braggy. You know your recipe is “the best,” but you can’t keep saying that for every one you write.

So what can you do to improve your blog posts, recipe headnotes, and social media blurbs? First, I went back to my most visited post: 100 Verbs for Recipes, from Julia Child. Who else could I research, I wondered, who would [Read more…] about Smitten Kitchen Shows You 100 Ways to Promote Recipes

Filed Under: Food Blogging, Social Media, Writing Tagged With: promoting recipes, writing persuasive recipes, writing recipe headnotes, writing recipes

Please Don’t “Dumb Down” a Recipe

July 19, 2016 by diannejacob 43 Comments

dumb-potential-reader

Is this how you think of your target reader?

Some food writers tell me indignantly, “I’m not dumbing down a recipe!” They think it’s insulting to to simplify their three-layer cake recipe or a lasagna with 20 steps.

They think their readers should want to cook exactly the way they do.

Here’s the thing:

Your readers are not you. They don’t have your skills. They don’t cook as much.  They don’t want to [Read more…] about Please Don’t “Dumb Down” a Recipe

Filed Under: Recipe Writing Tagged With: writing cookbooks, writing food blogs, writing recipes

Making a Chef’s Recipe? Don’t Cook Alone!

March 8, 2016 by diannejacob 22 Comments

Better-Teller

Humorist Betty Teller, an accomplished cook, at a cooking party.

A guest essay by Betty Teller

It’s not my fault, not really. I will admit that I procrastinated to the last possible day. But I do that every week. I always put off writing, in the hope that I’ll have an adventure, or inspiration will otherwise strike, so I don’t have to write about raking the yard yet again.

But I woke up early this morning with every intention of jumping right in. I’d cleared my calendar in preparation. I had only one small item on the agenda before I could sit down at my computer.

I had to go buy a few ingredients for the moussaka I was making for the cookbook club dinner tonight. And then I needed to cook [Read more…] about Making a Chef’s Recipe? Don’t Cook Alone!

Filed Under: Recipe Writing Tagged With: cookbooks by chefs, food writing, Recipe Writing, writing recipes

If You Can’t Write Truly Great Recipes, be Honest, says Veteran Editor

September 9, 2014 by diannejacob 19 Comments

Rux_Martin

Rux Martin in her kitchen with some of the books she’s edited. (Photo by Barry Estabrook.)

I met cookbook editor Rux Martin years ago, before she got an imprint in her own name. Now she is Editorial Director of Rux Martin Books at Houghton Mifflin Harcourt.

She specializes in cookbooks, narrative nonfiction on food, and diet books. She has worked with Dorie Greenspan, Mollie Katzen, Jacques Pépin, and Ruth Reichl, to name just a few, and has edited New York Times bestsellers including The Gourmet Cookbook; Hello, Cupcake!; [Read more…] about If You Can’t Write Truly Great Recipes, be Honest, says Veteran Editor

Filed Under: Cookbooks, Proposals, Recipe Writing Tagged With: Food blogging, food writing, Houghton Mifflin Harcourt, Jacques Pepin, Rux Martin, writing cookbooks, writing recipes

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