You have 150 characters to tell people why they should follow you on Instagram. Or as I like to say, join your community. The formula I use to create an Instagram-worthy bio doesn’t just apply to Instagram. You can insert these concepts wherever you like, including on your website, Twitter, LinkedIn, Pinterest or TikTok.
For 12 years, I have built my business as a food stylist, online course creator and podcaster on Instagram. It’s a place that can require a lot of care and attention, but it pays off because it can build real life connections with your community. A good Instagram bio can also lead to friendships, collaborations and paid partnerships.
Make the most of your space by using these 5 tips for an Instagram-worthy bio:
1. Include your name.
It seems obvious, but if your IG handle is not your name, tell people your name somewhere in the bio. Remember that your handle is searchable. This can be absolute gold! If you don’t use your name, having a handle that stands out makes a huge difference. I was @chefcarla_c for over 10 years. I recently [Read more…] about Create An Instagram-Worthy Bio
Hello and welcome to 2022 — year 13 of this blog. I thought I’d start the new year off by not talking about goals or intentions. Everyone else is doing it, so I’ll give you a break. Besides, I’d have to announce my own writing goals for the year if I expect you to follow suit, and I only have one nailed down. So I’m going to stop worrying about it.
You like to follow inspiring leaders and publications on social media, right? Do you know this group of Black women editors in food writing? The first three are new to their editorial positions, and the others are publishers who started their own magazines. 
You’re having one of those days where you get sucked into social media feeds. And you’re scrolling and clicking away, generating negative thoughts on what you’re seeing. Do you even notice?
A guest post by 
One of the things food writers struggle with most is how to promote recipes in a way that sounds authentic and not too braggy. You know your recipe is “the best,” but you can’t keep saying that for every one you write.
A guest post by Ken Albala