Dianne Jacob, Will Write For Food
Dianne Jacob, Will Write For Food
A guest post by Jamie SchlerLast year, after signing a contract for my first cookbook, I decided to Tweet again — but on food and politics. Not just food.
I already used Facebook almost every day as a marketing tool. I posted about my food writing projects, shared links to food stories, recounted travels, and showed photos of what I baked. While I had long abandoned Twitter, I needed to [Read more…] about Do Food and Politics Mix on Social Media?
Yep, it’s a real shocker. Nathalie Dupree, a beloved Grand Dame of the food world, has more to discuss than cooking.
The rest of us do too, because we have a life that goes beyond cooking. But most of us don’t have her guts.
To be clear, Nathalie posts about lots of things on Facebook to her 7000+ friends:
But last week, this is what she wrote [Read more…] about Culinary Maven Nathalie Dupree Writes About Sexual Assault
You know the rules, right? If you live in the US and you are endorsing products online, you must disclose that you received payment or payment in kind.
This rule applies to using social media too. So if you want to write sponsored posts — where you promote a product or service — or get paid to promote products on social media, there are new rules. Let’s go through them.
1. Do you have to disclose? Yes. These rules come from the Federal Trade Commission (FTC) in the US, which protects consumers and promotes competition.
If you don’t live in the US, these rules do not apply. But they are a best practice. Please consider adopting them anyway.
2. What does it mean to endorse? Let’s say you show a photo of a product, or discuss a product or service in a positive way. Those things are [Read more…] about New FTC Rules For Endorsing Products Online
Amanda Rettke is a food blogging success story. She has 2 million+ Facebook fans and has been blogging for about 10 years at I Am Baker. On Facebook, she links to blog posts to drive her blog’s ad revenue, which is substantial.
To say that she is focused is an [Read more…] about Q&A: How I Am Baker Got 2 Million+ Facebook Fans
A guest post by Lori DeFinis and Natalie Guarna
Among our most frequently asked questions is “How did you get so many followers?” Although we would like to say that we’ve found success simply by posting quality content, we have picked up some tips on our journey to Insta-fame.
We started our account, @music2mymouth, when we decided to turn our favorite, guilty-pleasure hobby — looking at and taking pictures of food — into an Instagram account. There we serenade [Read more…] about 5 Ways to Grow Your Instagram Following
Leah’s most popular photo on Instagram, with a short narrative recipe. She wouldn’t put this in a cookbook.
A guest post by Leah Schapira
A few weeks ago, I posted a photo of a shredded beef pizza on Instagram. Here’s the caption:
Loving tonight’s shortcut dinner (yes, it’s as good as it looks!). Breadsmith’s Pizza Dough + pizza sauce (tomato paste, water, seasoning) + @jacksgourmet shredded beef on top. Place on a baking paper and bake directly on oven rack. Bake at 500F for 8-9 minutes. Drizzle with spicy mayo and Caesar dressing. #recipes #meatpizza #summercooking
It was probably my most popular [Read more…] about Sharing Online Recipes Versus Cookbook Recipes
A voracious user of social media, Nom Nom Paleo’s founder Michelle Tam finds she blogs less as a result.
Since starting Nom Nom Paleo in 2010, Michelle Tam’s social media numbers have exploded. Now she spends more time on social media than the blog. “Most of my posting happens from 8:30 a.m. to 2 p.m., but then when the kids are home, I’m not on my phone and I don’t do it at night,” she says.
As a result, her blog posts slowed. “Our goal is to blog once a week or once every two weeks,” Michelle explains. “I used to blog more frequently, but I learned from my readers that [Read more…] about Nom Nom Paleo’s Social Media Success