Dianne Jacob, Will Write For Food
Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers
A guest post by Ken Albala
When Andy Weir wrote his award-winning novel The Martian, he wanted to get all the scientific details correct, so he tried crowdsourcing. He routinely posted questions on his website. He invited critical commentary from experts, which he received. Thus the details of the plot were not only [Read more…] about Crowdsourcing Pleasures and Perils
A guest post by Anand Srinivasan
Sure, you want to grow your Instagram following, because it’s a hot platform we all need more numbers. But I can give you three more marketing-based reasons to do so.
First, more than 800 million people (or nearly three times the population of the United States) are active on Instagram each month. This presents a terrific marketing opportunity to increase your visibility.
Second, UK newspaper The Guardian published a report that underlined an evolution in the way we eat. According to this report, healthy but “unphotogenic” breakfasts such as cereals are giving way to attractive alternatives like avocado toast. A cursory look at the Instagram hashtag #breakfast shows you how people prefer to eat food that is “Instagram-worthy.”
And third, a report published by UK retailer Waitrose found that at least one in five people shared a photo of food with their followers every month.
Typically, this post would now go into photography tips about using natural light and finding the right angle. But I’m going to spare you this obvious advice, because my specialty is marketing.
Hashtags are a vital component of Instagram marketing. By tagging your food photos with the right hashtags, potential users who are interested in your content will see you.
In my research for this post, however, I found that many food bloggers are not using the right hashtags. They used unique tags, but were not [Read more…] about 3 Marketing Tips to Grow Your Instagram Following As A Food Blogger
A guest post by Jamie SchlerLast year, after signing a contract for my first cookbook, I decided to Tweet again — but on food and politics. Not just food.
I already used Facebook almost every day as a marketing tool. I posted about my food writing projects, shared links to food stories, recounted travels, and showed photos of what I baked. While I had long abandoned Twitter, I needed to [Read more…] about Do Food and Politics Mix on Social Media?
Yep, it’s a real shocker. Nathalie Dupree, a beloved Grand Dame of the food world, has more to discuss than cooking.
The rest of us do too, because we have a life that goes beyond cooking. But most of us don’t have her guts.
To be clear, Nathalie posts about lots of things on Facebook to her 7000+ friends:
But last week, this is what she wrote [Read more…] about Culinary Maven Nathalie Dupree Writes About Sexual Assault
You know the rules, right? If you live in the US and you are endorsing products online, you must disclose that you received payment or payment in kind.
This rule applies to using social media too. So if you want to write sponsored posts — where you promote a product or service — or get paid to promote products on social media, there are new rules. Let’s go through them.
1. Do you have to disclose? Yes. These rules come from the Federal Trade Commission (FTC) in the US, which protects consumers and promotes competition.
If you don’t live in the US, these rules do not apply. But they are a best practice. Please consider adopting them anyway.
2. What does it mean to endorse? Let’s say you show a photo of a product, or discuss a product or service in a positive way. Those things are [Read more…] about New FTC Rules For Endorsing Products Online
Amanda Rettke is a food blogging success story. She has 2 million+ Facebook fans and has been blogging for about 10 years at I Am Baker. On Facebook, she links to blog posts to drive her blog’s ad revenue, which is substantial.
To say that she is focused is an [Read more…] about Q&A: How I Am Baker Got 2 Million+ Facebook Fans
A guest post by Lori DeFinis and Natalie Guarna
Among our most frequently asked questions is “How did you get so many followers?” Although we would like to say that we’ve found success simply by posting quality content, we have picked up some tips on our journey to Insta-fame.
We started our account, @music2mymouth, when we decided to turn our favorite, guilty-pleasure hobby — looking at and taking pictures of food — into an Instagram account. There we serenade [Read more…] about 5 Ways to Grow Your Instagram Following