A guest post by Melissa Joulwan
Five years ago, my husband Dave and I decided to self publish our first cookbook, Well Fed. We had only the vaguest idea of what we were getting ourselves into. I’d written a previous book for a major publisher and didn’t enjoy the experience, so we knew what we didn’t want. But we were naïve about all the steps it would take to move our book from “great idea” to retail bookshelves and bestseller status.
Since then, we’ve released Well Fed 2, and sold almost 300,000 copies of both books. We’re about to launch our third book, Well Fed Weeknights. I’ve learned it’s wildly rewarding to [Read more…] about 5 Things I Learned From Selling Almost 300,000 Cookbooks