Aquafaba intrigued Rebecca Coleman, a food blogger and social media instructor who got a cookbook deal. A few years ago, she began experimenting with the garbanzo bean water, which vegans use as an egg replacer, in recipes.
But she never even considered writing a cookbook about this trendy new food. Yet she got a contract, just by asking a question.
She did not build her online expertise and followers first. That is the usual way to get a cookbook deal. This story is an exception. Perhaps it is easier [Read more…] about Blogger Gets Cookbook Deal With 1-Sentence Email
The voice says you’re never going to be a good enough writer, food stylist, blogger, recipe developer, or social media maven. The one that asks “Why bother?” or “Who cares?” Your job is taming the internal critic, but it doesn’t always work.
Are you tempted to leave your blog behind, or move that book idea to the round file? Or maybe you’ve already given up.
Look at these two current covers from Saveur and Fine Cooking. Shame on them. The editors imply that only perfect food is worthwhile, and that anything else you make is — well, sub par.
Last week Amy Sherman of 