You know the rules, right? If you live in the US and you are endorsing products online, you must disclose that you received payment or payment in kind.
This rule applies to using social media too. So if you want to write sponsored posts — where you promote a product or service — or get paid to promote products on social media, there are new rules. Let’s go through them.
According to the FTC in its most recent update on endorsing products online:
1. Do you have to disclose? Yes. These rules come from the Federal Trade Commission (FTC) in the US, which protects consumers and promotes competition.
If you don’t live in the US, these rules do not apply. But they are a best practice. Please consider adopting them anyway.
2. What does it mean to endorse? Let’s say you show a photo of a product, or discuss a product or service in a positive way. Those things are [Read more…] about New FTC Rules For Endorsing Products Online