Last week Amy Sherman of Cooking With Amy and I did a session at TechMunch San Francisco on “How to Recycle, Repurpose and Aggregate Existing Content.” Amy is a longtime colleague and friend who started her food blog in 2003.
When I tweeted about the session, Shauna James Ahern of Gluten-Free Girl replied, “I’d love to see your write-up of this afterward!” So I knew I had to write a post. Thanks, Shauna! And thanks to TechMunch founder Babette Pepaj for coming up with the session idea.
Here are 8 ways on how to recycle, repurpose and aggregate content from your blog, book or freelance writing:
- Jump in and choose a post to start. Maybe there’s one that didn’t get enough love, says Amy. Or you’ll find one that will help you reach a new audience. Or maybe there’s an old subject that’s in the news or newly trendy.
- Create round-ups of older posts. Choose a theme, such as the holidays or National “Something” Day. Base the round-up on ingredients, technique, destination…anything that fits, such as all avocado recipes or all posts about eating in New York.
- Write a guest post based on a prior post. No need to reinvent the wheel. Change your previous post to support the tone and angle of the blog where you’re posting.
- Create an e-book with previous content. I did so when I created an incentive to sign up for my newsletter. I took material from a few posts, paid an intern to assemble and edit it, and had a designer create a good-looking little brochure.
- Start a newsletter and recycle material there. List your recent posts there, in case readers missed them.
- Use up extra material. If you freelance articles or wrote a book, there will be extra material that didn’t go in. Flesh it out and use it up.
- Use your blog copy to write for other outlets. Amy suggested these resources to find a good fit or see what’s trending: beyondyourblog.com, click on submissions; theinternationalfreelancer.com, click on finding the work; and a post on The International Freelancer, These 70+ Publications Pay $1 a Word (And They’re Looking for Writers).
- Write freelance stories based on your blog posts. Amy suggests you check Quora, Reddit, and AnswerThePublic for topics similar to yours, to see what people are talking about.
You might also like these other posts from Amy on my blog: