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Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

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Social Media

Adding Twitter Followers by the Thousands

July 11, 2011 by diannejacob 61 Comments

Andie Mitchell, 26, grew Foodista's followers from 10,000 in May to more than 140,000 today.

Start-up companies always look for smart young people to join them and set the world on fire. Andie Mitchell, 26, is one of those people.

A former film production assistant in Boston, she started writing a food blog called Can You Stay for Dinner? earlier this year. The blog helped her get an internship at Foodista in Seattle because of its impressive comments and Andie’s social media skills.

Foodista promoted Mitchell to become the editor who handles all the company’s social media campaigns. She also manages a staff of four contributing editors who produce blog posts on food news, recipes and cooking, healthy nutrition, holidays and events. Many of Foodista’s tweets feature these blog posts.

Since she started in May 2010, Foodista’s Twitter followers have expanded from 10,000 to more than 143,000. How did she do it? Read on.

Q. What is the secret to writing a good tweet?

A. Tweets are most often retweeted when you evoke an emotion. A study I read recently confirmed a direct link between a tweet that incites emotion and adds value. Give your audience something [Read more…] about Adding Twitter Followers by the Thousands

Filed Under: Food Blogging, Social Media Tagged With: Food blogging, food writing, Foodista, Twitter secrets

Gluten-Free Girl's Marketing Mastery

January 26, 2011 by diannejacob 41 Comments

Gluten-Free Girl (Shauna James Ahern, right) and the Chef (Daniel Ahern, left), with 2-year old Lucy. (Photo by A.J. Bates.)

When a blogger launches a book, it’s a chance to capitalize on her community. Shauna James Ahern knew how to run with that opportunity when her second book came out last fall.

Despite her protestations to the contrary, the Pacific Northwest blogger excels as a marketer. She’s also a terrific writer, community builder, and generous supporter of other food bloggers and cookbook authors.

I’ve known about Ahern for years, but got to know her personally when I took a class she taught on voice through Leite’s Culinaria. I quoted her writing tips in the revised edition of Will Write for Food, because I admire how clearly her energetic, honest, and positive voice comes through in her writing.

This post is not about her writing, though. I’d like you to know about Ahern’s marketing skills, and learn from them for when your book comes out. Ahern’s passion for building community seems to come to her naturally, and  blogging has been a perfect [Read more…] about Gluten-Free Girl's Marketing Mastery

Filed Under: Cookbooks, Food Blogging, Social Media Tagged With: cookbook marketing, Food blogging, food writing, Gluten Free Girl, Shauna James Ahern

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