You have 150 characters to tell people why they should follow you on Instagram. Or as I like to say, join your community. The formula I use to create an Instagram-worthy bio doesn’t just apply to Instagram. You can insert these concepts wherever you like, including on your website, Twitter, LinkedIn, Pinterest or TikTok.
For 12 years, I have built my business as a food stylist, online course creator and podcaster on Instagram. It’s a place that can require a lot of care and attention, but it pays off because it can build real life connections with your community. A good Instagram bio can also lead to friendships, collaborations and paid partnerships.
Make the most of your space by using these 5 tips for an Instagram-worthy bio:
1. Include your name.
It seems obvious, but if your IG handle is not your name, tell people your name somewhere in the bio. Remember that your handle is searchable. This can be absolute gold! If you don’t use your name, having a handle that stands out makes a huge difference. I was @chefcarla_c for over 10 years. I recently [Read more…] about Create An Instagram-Worthy Bio