Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

Food Blogging

Q&A: Recipe Girl's Lori Lange on Working With Brands

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Lori Lange of Recipe Girl is in her 4th year of writing sponsored posts. (Photo by Amy Boring)

Lori Lange‘s food blog, Recipe Girl, made last year’s list of one of the top food blogs in the US, according to The Daily Meal. Upbeat and energetic, Lori never seems to run out of easy meal ideas.

One of the things that interests me about her blog is the way Lori works with food companies. As you know, I’m a hard nut to crack on the subject of sponsored posts. I’m no longer opposed to writing them, but I get frustrated by how few food bloggers write about products well.

Lori takes a professional approach, writing directly to potential clients in a “Work with Me” page, and creating straightforward, non-advertorial posts that always disclose she’s been [Read more…] about Q&A: Recipe Girl's Lori Lange on Working With Brands

5 Dumb Reasons to Write about Products

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In advance of my talk on ethics for Food Blog South this weekend, I’ve been researching product posts and thinking about what motivates people to write them.

I’ve been trying not to get annoyed when I see so many problematic posts, but it’s not working. So I thought I’d get this subject off my chest.

Of course YOU don’t make dumb decisions like this. But I bet you’ve read lots of posts that make you shake your head. What were these people thinking? I bet I know:

1. This came in my email. I’m so humbled and honored to be chosen! This explains why a food blogger raves about a car, or frozen peas when her blog is about candy.

2. A company gave me this for free. I owe them so much! Other than a polite reply and a responsible discussion, bloggers don’t owe [Read more…] about 5 Dumb Reasons to Write about Products

Free Class To Watch Anytime: How to be A Better Food Blogger

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Last week, I took part in a Google+ hangout: A free 1.5-hour panel on How to Be a Better Food Blogger with

And it was a blast! This was my second public Hangout on Google+. It was a huge success, with close to 200 participants and more than 400 comments and questions about the session.

If you haven’t seen this video, I hope you’ll watch or put it on in the background while you’re cooking. Typically you’d only have access to a session like this during a conference — for which you would have paid beaucoup bucks — so please take advantage of a freebie. The panelists discuss best practices for bloggers, writing craftsmanship, structuring posts, writing killer titles, and we take lots of questions from the crowd.

I’m still learning how to use Google+, and I don’t have many followers yet. Google hopes it will eclipse Facebook and Twitter as a way of sharing information. What’s different about it is the access to free video. You appear live on a Hangout that’s automatically recorded to appear on YouTube (unless you are charging for it, and if so, you can turn off that feature), and you can invite others to join you.

While it’s fun to do free hangouts and have yet another channel to share content, I’d like to see this medium evolve as a way to make money. I know. I’m so crass. But God knows, we already have lots of opportunities to share our content for free.

Some people are already trying to making money. A pioneering group, ChefHangout, charges for cooking classes. Chef Dennis joined in September 2011, originally one of 24 chefs. To be expected, it has been slow going and some teachers have dropped out.

Dennis’ first class was almost a year ago. His most successful one so far was on paella, with seven people paying $45 each. “It took me a little over an hour to do it. Not a lot of money, but I never left home, and my wife and enjoyed a wonderful dinner afterward,” he concludes. He has another one-on-one class that lets students choose what they want to learn to make. “Those classes can go up to $150 but still are a great value for what they’re getting.”

For me, this medium comes down to video and whether there’s a way to charge for it. Are you active on Google+? If not, why not? If so, do you use it to share content, or do you think there’s a way to make money? If so, what are the possibilities? Let’s brainstorm.

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Q&A: David Leite and The One, on Writing about the People You Love

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Writer and blogger David Leite (right) with his partner, The One.

It’s never just about the food. Soon enough, your partner or your kids start creeping into your food blog, because you’re writing about your life and they’re inseparable from you.

Suddenly a post about baking a red velvet cake includes how you made it for your husband, how your mother used to send you a whole cake on your birthday every year, and how your toddler smeared it on her new dress. It might be food writing, but as we know, it’s the storytelling around food that draws people in.

At some point, you decide how much to make the people in your life part of the story. And then, there are more questions. Do you [Read more…] about Q&A: David Leite and The One, on Writing about the People You Love

Q&A: Get Out There and Build Relationships, Says Book Author Nancy Hachisu

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Nancy Hachisu makes rice bran pickles in her Japanese farmhouse. Photo by Kenji Miura. (Courtesy of Nancy Hachisu)

When I met Nancy Singleton Hachisu in Mexico in 2010, I was taken aback by the sight of another woman in her 50s at a food blogger camp.

Over our week together, more surprises came. Nancy had moved to Japan to teach English 22 years earlier, married her English conversation student —- an organic farmer, and raised their three boys in the Japanese countryside, living and working on their farm.

My head was spinning. How did a blond white woman from an upscale California neighborhood live in rural Japan with her family and mother-in-law, where there were no others like her? Plus, she spoke Japanese with ease, established an English immersion preschool near her home, and cooked traditional Japanese meals with her husband. How did she do all this with such gusto?

Fortunately, now there’s a 400-page cookbook to explain, called Japanese Farm Food. (Disclosure: I helped Nancy with the book proposal.) A hefty hardcover with a spine wrapped in indigo cloth, the cookbook features stunning photographs of Nancy’s food, family, and life on the farm and off. Personal essays make the book almost memoir-ish, but in a no-nonsense, affectionate way, not confessional or nostalgic. Simple vegetable-forward recipes are based on seasonal fresh produce from the family farm, flavored with classic ingredients such as miso, sake and soy.

Nancy began her writing career in 2008, with two magazine articles published in Japanese about Slow Food and Alice Waters. A year later, she took Stanford Continuing Studies writing classes and started a blog called Indigo Days at the encouragement of fellow writers, about [Read more…] about Q&A: Get Out There and Build Relationships, Says Book Author Nancy Hachisu

Chefs Blast Bloggers on Restaurant Reviews

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In the old days in newspapers and magazines, if a restaurant chef or owner didn’t like my review, they called my boss. The editors never passed the phone call on to me.

But now that reviews are online, chefs can vent at reviewers directly, and that is not a good thing. Two bloggers who wrote less than glowing reviews of good restaurants were subject to vulgar and harassing comments that generated a lot of press.

The incidents brought up some good questions, however, about our expectations of reviewers, and I’ll get to that. First, let’s look at what happened:

1. Chef’s response: “…Wear a condom on your tongue to contain the orgasm of your ignorance.”

Dubai food writer and blogger Samantha Wood of FooDiva wrote a review of Giannino, an offshoot of a three-Michelin starred restaurant. She and a friend paid more than ‘a3200 (around $350) for a two-course [Read more…] about Chefs Blast Bloggers on Restaurant Reviews

Food Blogging in the Land Down Under

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caption =”Al fresco sunset dinner the night before the conference, at the nearby Hilton.

You know what I discovered about food bloggers at Eat.Drink.Blog in Australia and at my dinner talk with food bloggers in Auckland?

They’re just like food bloggers here in the US and in Europe. They’re excited to [Read more…] about Food Blogging in the Land Down Under