An urgent email from a p.r. person offered me payment of $50 per post if I would write 9 to 15 posts about a bakery chain over the next three months.
Obviously, she had never looked at my blog, because I don’t qualify. And anyway, I wouldn’t do it.
The question remained, however: Should food bloggers write sponsored posts, and under what circumstances?
In the email, the p.r. person took it upon herself to suggest what I might post about:
- Sharing recipes from the bakery
- Talking about what breaking bread means to you
- Sharing your thoughts on going to the bakery
- Linking to video assets of cooking /baking lessons.
(And if I wrote the maximum of 5 posts per month, that would be 15 posts @$50 each = $750.)
The p.r. person also wanted me to drive traffic to the bakery’s website on Facebook and participate in a Twitter party. I’d get a few free meals from the bakery. I’d also get a guaranteed minimum payment of $150 to $250, but there was nothing about what I would have to do to receive it. If I was interested, she concluded, I should email her my “monthly uniques” (how many hits my blog gets per month from individuals) to see if I qualify.
This email prompted a few questions about sponsored blogging. Since I come from a journalism background, it’s not right for me. But I’m not saying it’s not right for anyone. I’d like your opinions:
1. When is a sponsored post justified? Would you do it/have you done it, and under what circumstances?
2. Do you tell readers/would you tell them you are being paid when you run a sponsored post? What kind of language would you use?
3. Have you come across other food bloggers who run sponsored posts? How could you tell? Does it affect your opinion of them, or would you welcome this kind of opportunity?