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Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

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cookbook promotion

Promote Your Cookbook with a Satellite Media Tour

July 6, 2021 by diannejacob 2 Comments

image for promoting cookbook with satellite media tourA guest post by Denise Vivaldo

After your cookbook comes out, the real work begins. You have to sell it. Have you tried a satellite media tour? I’ve done a couple to sell my cookbooks.

If you don’t know about this valuable tool, let me explain. An author or spokesperson gets paid to sell a product in a studio equipped with a worldwide satellite connection. An experienced or polished author can give as [Read more…] about Promote Your Cookbook with a Satellite Media Tour

Filed Under: Promotion Tagged With: cookbook promotion, Denise Vivaldo, media tour for cookbooks, satellite media tour, SMT

Create Evergreen Content to Promote Your Book

August 28, 2018 by diannejacob 6 Comments

A guest post by Stephanie Weaver

When my book, The Migraine Relief Plan, came out, I created evergreen content to support it. That means I used the same content multiple times on several platforms.

Since like you, I only have so much time, I wanted [Read more…] about Create Evergreen Content to Promote Your Book

Filed Under: Promotion Tagged With: cookbook promotion, creating evergreen content, creating promotional videos, repurposing content

Win Secrets of the Southern Table + Get Tips for a Successful Book Tour

May 1, 2018 by diannejacob 25 Comments

image for book tour and cookbook giveaway

Cookbook author Virginia Willis starts another book tour with her new Secrets of the Southern Table: A Food Lover’s Tour of the Global South. She reminds herself that book tours aren’t just about sales. “Book tours are about connecting with readers,” she says. “Even if I sell only a few books, those people will tell their friends.”

Her first book tour took place in 2008 with Bon Appetit, Y’all. She’s written six cookbooks and done four big book tours. In this interview, she’s [Read more…] about Win Secrets of the Southern Table + Get Tips for a Successful Book Tour

Filed Under: Contests, Promotion Tagged With: cookbook giveaway, cookbook promotion, Secrets of the Southern Table, Virginia Willis

Get Tips About a Cookbook Tour + Win a Copy of Istanbul & Beyond

December 12, 2017 by diannejacob

Cookbook Giveaway: Istanbul & Beyond

[This post is now closed. Kris Diede is the winner of the cookbook.]

What happens on your first cookbook tour? Author Robyn Eckhard found out when she came to the US and Canada from her home in Italy to promote  Istanbul and Beyond: Exploring the Diverse Cuisines of Turkey. She did around 25 events in 5.5 weeks, traveling with her husband, Dave Hagerman, the book’s photographer. 

If it sounds exhausting, it was. Exhilarating too, she says. In addition to the events, she fit lots of interviews and podcasts into that compressed time.

I’ve known Robyn for years. She is one of those overachiever types who speaks several languages and has freelanced food stories for Saveur and The New York Times. We worked together on her [Read more…] about Get Tips About a Cookbook Tour + Win a Copy of Istanbul & Beyond

Filed Under: Contests, Promotion Tagged With: book promotion, cookbook promotion, Istanbul and Beyond, Robyn Eckhard

14 Million Deer Hunters: Hank Shaw Wants to Meet Them All

September 13, 2016 by diannejacob 4 Comments

Hank-Shaw

Author Hank Shaw has already begun his self-financed, cross-country US book tour, which continues from now into 2017.

After traditionally publishing two cookbooks through Rodale and Ten Speed, Hank Shaw wanted  a third. But when publishers passed on a cookbook based on “Deer, Elk, Moose, Antelope and Other Antlered Things,” Hank gambled on his readers. He decided to self publish.

He knew there was [Read more…] about 14 Million Deer Hunters: Hank Shaw Wants to Meet Them All

Filed Under: Promotion, Self Publishing Tagged With: cookbook promotion, Hank Shaw, self-publishing a cookbook

How Bryant Terry Sells Cookbooks Through Appearances

March 3, 2015 by diannejacob 15 Comments

Bryant-Terry-photo

Cookbook author Bryant Terry’s book promotion plan includes singing, rapping, and tying into social activism.

(Photo by Paige Green)

Four-time cookbook author and food activist Bryant Terry loves to perform, whether addressing a conference crowd, singing, or demonstrating how to cook a dish. It’s all part of getting his message across that good food should be a right, not a privilege. At all of these events, he’s also selling cookbooks.

I’ve attended a few of my fellow Oaklander’s events and enjoyed the innovative ways he gets his message across while selling books:

Q. You seem to have more creative ways to sell books than the average cookbook author. You read from your book during a pop-up dinner by another chef, for example. 

A. Philip has been a supporter of my work for a couple of years. We came up with the idea and co-planned the menu together. I did some speaking between courses, some rapping and some entertaining.

I have done events with chefs before. On a book tour, a restaurant hosted me for a book event. The kitchen made recipes from Afro Vegan and they did a [Read more…] about How Bryant Terry Sells Cookbooks Through Appearances

Filed Under: Career, Promotion Tagged With: Afro-Vegan, Bryant Terry, cookbook promotion

18 Must-Read Links for Food Writers and Bloggers

July 15, 2014 by diannejacob 24 Comments

Pies

Summer pies from my local farmer’s market in Oakland, CA.

Want to keep up with best practices for writing a food blog or cookbook,  freelancing, or working with companies? Need a link to something fun once in a while? Of course you do.

That’s why you need these links, taken from my quarterly newsletter filled with resources for food writers and bloggers. If you haven’t signed up yet, what are you waiting for? Here’s what you missed in my last one, sent at the end of June:

  1. Do you have a media kit so companies can contact you? If not, you might consider making one. Big companies expect it.
  2. I’m working with a cookbook editor right now, and these tips are good reminders. Top 10 Ways to Make Your Editor Love You.
  3. Do you aspire to give a TED talk? Even if you [Read more…] about 18 Must-Read Links for Food Writers and Bloggers

Filed Under: Useful Links Tagged With: cookbook promotion, creating a media kit, Food blogging, food writing, food writing newsletter

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