In advance of my talk on ethics for Food Blog South this weekend, I’ve been researching product posts and thinking about what motivates people to write them.
I’ve been trying not to get annoyed when I see so many problematic posts, but it’s not working. So I thought I’d get this subject off my chest.
Of course YOU don’t make dumb decisions like this. But I bet you’ve read lots of posts that make you shake your head. What were these people thinking? I bet I know:
1. This came in my email. I’m so humbled and honored to be chosen! This explains why a food blogger raves about a car, or frozen peas when her blog is about candy.
2. A company gave me this for free. I owe them so much! Other than a polite reply and a responsible discussion, bloggers don’t owe public relations people anything. They owe everything, however, to their readers.
3. It will take me 17 hours to test this product, photograph it, and write recipes for it. And yet the product cost $4.99.
4. I don’t have any opinions about this product so I’ll just cut and paste from the press release. No one will notice when they write in a voice so obviously different from their own.
5. It makes me uncomfortable to say that I got this for free, so I’m just not going to say so. Well, that’s against FTC rules, unless the product came in a conference swag bag.
Okay, that’s my rant. Do you have one? Tell me. (But please don’t supply links. I’d rather not name names, because people tend to pile on in unattractive ways.) If you have another hair-brained rationale to add to this list, I’d love to know.
And if you’re coming to the conference this weekend, I’ll see you there!
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- 7 Guidelines for Food Bloggers on Freebies
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(Image courtesy of FreeDigitalPhotos.net.)