Grace Young

Writing to Help Struggling Restaurants

June 22, 2021 by diannejacob 5 Comments

A guest post by Anna Mindess

Like many freelance writers, I lost work when the pandemic hit. My articles were cancelled or postponed. A magazine that I contributed to regularly went out of business. There was so much uncertainty. I felt useless. But today, it’s different. I feel inspired and empowered. I’ve put myself on a path to help struggling restaurants. This focus has become one of the most satisfying projects I have ever undertaken as a writer.

It started when I saw award-winning cookbook author Grace Young’s Instagram challenge in conjunction with the James Beard Foundation, called #SaveChineseRestaurants. Given the dismal picture of scores of Chinese restaurants closing, especially mom and pop spots, Young asked followers to [Read more…] about Writing to Help Struggling Restaurants

The Hidden Life of Grace Young

March 20, 2018 by diannejacob 16 Comments

Everyone knows Grace Young is a Chinese food writer. She’s won national awards for each of her three Chinese cookboooks. But as with most successful people, there’s much more to her than that.

Recently she took a subversive turn, mixing traditional and Western dishes to cook in a wok. In this video, newly nominated for a Jame Beard award, she uses a wok to make French fries, steak, and even popcorn.

Is this mixing of cultures a new thing for Grace Young? For us, yes. For her, no. Does she feel [Read more…] about The Hidden Life of Grace Young

When is a Book Successful?

February 21, 2012 by diannejacob 73 Comments

A former student, Cheryl Sternman Rule, whose first cookbook, Ripe, comes out next month, asked, “How do I know when my book is successful?”

Good question. I told her she had to define it for herself, that everyone thinks something different, and some never feel success, no matter how many copies they sell or awards they win. She decided her book would be successful when she sells past the first print run.

Fair enough. I thought about my definition. While I’ve won two awards for Will Write for Food since it came out in 2005, I think it’s successful because people are still buying it.Then I wondered what other authors, publishers and agents would say.

One of the authors I asked was Michael Ruhlman. First he said, “I believe a cookbook is successful if it inspires someone to cook; if it advances our understanding of food or our skill in the kitchen. For the cookbook writer, it’s successful if convinces a publisher to give you money to do another one!”

Then he was so taken by the subject that he asked his Twitter followers what they thought, and created an excellent simultaneous post about cookbook success. It was fun to work together on our posts.

Now, let’s see what the others have to say:

“When the publisher asks you to write another?” — Paula Wolfort, cookbook author

“First, reviews: if the book receives no attention online, in print or in broadcast media, then it has obviously failed to reach its audience. For sales, if the author is a relative unknown, 15,000 to 20,000 copies sold in the first year would constitute a success in my book. Obviously, if the author is someone who has written other cooking titles or who has an ongoing presence in print or other media, the benchmark of success would be higher. —Rux Martin, senior executive editor at Houghton Mifflin Harcourt

“I asked my first editor that, and she said, ‘When you’ve made back your advance!’ — David Lebovitz, cookbook author

“There are several measures of success: Critical success, as exemplified by many good reviews. Popular success, as evidenced by strong sales, documented by best-seller lists. Financial success, wherein a publisher’s advance earns out and royalties flow. This last ties into the estimation [Read more…] about When is a Book Successful?