Cheryl Sternman Rule

How a Weekly Get-Together Grew Into a Powerful Support Group

July 14, 2015 by diannejacob 21 Comments

The Kitchn’s Emma Christensen finds it worthwhile to get out of her house for this group. (Photo by Danielle Tsi)

I love working from home. My own schedule. My own space. Peace. Quiet. No one randomly stopping by my cubicle and interrupting my flow.

But even for a consummate introvert, the work-from-home gig can get lonely. This is why, shortly after moving to Northern California in 2011 and taking the plunge into full-time food writing, I found a few like-minded work-from-homers and forced myself to leave the house once a week.

How It Happened

It was like this: I met Cheryl Sternman Rule of 5 Second Rule in 2011, who introduced me to another South Bay resident, Danielle Tsi of Beyond The Plate. Then I met Sheri Codiana of Pork Cracklings at a press event and it turned out she lived a few blocks away. This felt like a [Read more…] about How a Weekly Get-Together Grew Into a Powerful Support Group

When is a Book Successful?

February 21, 2012 by diannejacob 73 Comments

A former student, Cheryl Sternman Rule, whose first cookbook, Ripe, comes out next month, asked, “How do I know when my book is successful?”

Good question. I told her she had to define it for herself, that everyone thinks something different, and some never feel success, no matter how many copies they sell or awards they win. She decided her book would be successful when she sells past the first print run.

Fair enough. I thought about my definition. While I’ve won two awards for Will Write for Food since it came out in 2005, I think it’s successful because people are still buying it.Then I wondered what other authors, publishers and agents would say.

One of the authors I asked was Michael Ruhlman. First he said, “I believe a cookbook is successful if it inspires someone to cook; if it advances our understanding of food or our skill in the kitchen. For the cookbook writer, it’s successful if convinces a publisher to give you money to do another one!”

Then he was so taken by the subject that he asked his Twitter followers what they thought, and created an excellent simultaneous post about cookbook success. It was fun to work together on our posts.

Now, let’s see what the others have to say:

“When the publisher asks you to write another?” — Paula Wolfort, cookbook author

“First, reviews: if the book receives no attention online, in print or in broadcast media, then it has obviously failed to reach its audience. For sales, if the author is a relative unknown, 15,000 to 20,000 copies sold in the first year would constitute a success in my book. Obviously, if the author is someone who has written other cooking titles or who has an ongoing presence in print or other media, the benchmark of success would be higher. —Rux Martin, senior executive editor at Houghton Mifflin Harcourt

“I asked my first editor that, and she said, ‘When you’ve made back your advance!’ — David Lebovitz, cookbook author

“There are several measures of success: Critical success, as exemplified by many good reviews. Popular success, as evidenced by strong sales, documented by best-seller lists. Financial success, wherein a publisher’s advance earns out and royalties flow. This last ties into the estimation [Read more…] about When is a Book Successful?