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Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

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Food blogging

A New, Updated Edition of Will Write for Food

June 16, 2015 by diannejacob

WWFFIIIcover.border
At last! I started working on this edition last year and I couldn’t tell you about it until now. The third edition of Will Write for Food, completely updated and with a new chapter on making money, goes on sale July 14, 2015.

Much has changed since my second edition came out in 2010, most notably the rise of food blogging as a career. The biggest star is Ree Drummond, who got a cooking show on the Food Network, and sold almost as many books as Ina Garten in  2014.

(Ree wrote about my book: “I wish I’d read Dianne’s book before I started a tiny little food blog on a whim years ago. For current and aspiring food writers, it’s positively dripping with helpful advice and information!”)

Since my last edition, many food bloggers have made the top ten cookbook lists in sales, and more than a hundred U.S. food bloggers have book deals. A few food writers make a six-figure income from their businesses, and I describe how in this new edition.

While most food writers write as a hobby, a growing number would like to make an income and even a career from it. The new chapter in Will Write for Food addresses myriad ways to make money, including

  • Work that comes from a blog
  • How to negotiate pay
  • How to work with brands
  • How to create a media kit and rate sheet
  • Branding yourself and your blog
  • How some food writers earn a six-figure income (hint: online businesses).

I’ve also updated every chapter with new information and new voices, whether they’re covering cookbook writing, getting published, blogging, or making money. For the first time, I’ve invited a few respected authors and bloggers to contribute their stories of success. Some wrote insider how-to pieces on such subjects as negotiating pay and how to work with companies.

WWFFII

So long, Will Write for Food, second edition, 2010.

And don’t you love my new cover? It’s fun to look at how the covers of my prior books have evolved.

WWFF.1

The first edition from 2005. I do feel kind of sentimental about it.

If you bought a previous edition, thank you. This new edition will refresh your skills and knowledge, and inspire you to up your game. My goal is to empower and inspire you.

If you are a new reader, welcome. You’ll find a smorgasbord of info about writing a blog, upping your social media and photography skills, writing a cookbook, or getting published in print or online. Get your markers and underliners ready!

Finally, take a look at this sneak peek introduction for Will Write for Food, prepared for you by my publisher. And please pre-order Will Write for Food at your favorite independent bookstore, or on Amazon or another online retailer.

 

Filed Under: Personal Stuff Tagged With: cookbook writing, Food blogging, food writing, Will Write For Food, writing food blogs

Woo Hoo! I’m Teaching in Dubai

May 12, 2015 by diannejacob 24 Comments

DIWC_

The recently-opened Dubai International Writers’ Center, which hosts talks, coaching and workshops.

I’m thrilled to return to Dubai, that hot, impossibly complicated and dizzying place of high rises, including the world’s tallest building. It was more than 100 degrees on my first trip in September 2013, and it will be about 100 degrees later this month. Sense a pattern? I’m packing light.

Last time I was a guest instructor for Bethany Kehdy, who runs [Read more…] about Woo Hoo! I’m Teaching in Dubai

Filed Under: My workshops and conferences Tagged With: coaching on writing, Dubai International Writers' Center, Dubai writing workshops, Food blogging, food writing, Sally Prosser

How Denise Vivaldo Uses Optimism to Develop a Thick Skin

May 5, 2015 by diannejacob 55 Comments

Denise-Vivaldo

Denise Vivaldo doesn’t let other people define her.

You’re doing fine until someone makes a snide remark on social media. Then a literary agent says your book idea won’t sell, and two editors haven’t responded to your story pitches.

Soon you’re having trouble getting through the day.

What you need is a mini Denise Vivaldo on your shoulder. This successful food stylist and food writer is one of the most optimistic people I know. She seems to let slights, criticisms and rejection slide right off.  I thought I should interview her to find out how she does it:

Q. You say you have thick skin. How do you define that?

A. I got a thick skin early in life and it has worked for me. As a child I danced and by the time I was eight or nine years old, I was already [Read more…] about How Denise Vivaldo Uses Optimism to Develop a Thick Skin

Filed Under: Career Tagged With: Denise Vivaldo, developing a thick skin, Food blogging, food writing

Keep Up! Read These 17 Useful Links for Food Writers And Bloggers

April 28, 2015 by diannejacob 15 Comments

Early-Peaches2

Peaches in April! Thanks to climate change, these appeared at my Oakland, CA farmer’s market last weekend.

Who has time to keep up with everything going on in our food writing world?

You do! Just click on the peachy links below, especially the fun ones.

This list first appeared in my last quarterly newsletter, a free compendium of links for food writers and bloggers. If you’d like to subscribe, please sign up here. If you’re already a reader, thank you! Here we go:

1. Wondering who’s selling the most cookbooks? Here are the bestselling cookbooks of 2014. As usual for the last few years, Ree [Read more…] about Keep Up! Read These 17 Useful Links for Food Writers And Bloggers

Filed Under: Useful Links Tagged With: Food blogging, food writing

You Got a Free Cookbook! Now What?

April 7, 2015 by diannejacob 23 Comments

Package-in-the-mailPublishers send lots of cookbooks to food bloggers, hoping for publicity. If you choose to write about a book, they might supply images and recipes. If you’re not going to write about it, they might say: how about a shoutout on social media?

Do you owe them something in exchange for this free book? If so, what?

This is an area of confusion for many food bloggers. You want to be nice and do the right thing. But understand that, first of all, you owe them nothing.

Even if you requested a book, you are entitled to read it and decide not to [Read more…] about You Got a Free Cookbook! Now What?

Filed Under: Ethics, Food Blogging, Writing Tagged With: cookbook reviewing, Food blogging, food writing, how to write a cookbook review

I Earn a Living Because of My Blog, Not From It

March 17, 2015 by diannejacob 54 Comments

Amy-Sherman

Amy Sherman started a food blog 12 years ago, before there were ads or sponsored posts.

A guest post by Amy Sherman

Right now there’s a lot of buzz about how hard it is to earn an income from food blogging. I find it hard to be part of those discussions because I have never looked at blogging as a way to earn a living. I think of my food blog as a marketing vehicle and a platform and it’s led to a thriving career.

I started my food blog, Cooking with Amy, in 2003. There were no ad networks, no ads that I can remember, no sponsored posts or spokesperson deals. Food bloggers weren’t getting book deals or TV deals — let alone movie deals — and they certainly didn’t expect to [Read more…] about I Earn a Living Because of My Blog, Not From It

Filed Under: Career, Food Blogging Tagged With: ads on blogs, Food blogging, making money on a blog

17 Useful Links for Food Bloggers and Writers

February 24, 2015 by diannejacob 27 Comments

Eggs-OxbowMarket.Napa

Steak tartare, fried eggs and Vietnamese herb salad, an unusual combo but it worked beautifully for brunch.

I adore links that teach me how to be better at what I do. Sometimes people send them to me, and sometimes I discover them online. I cull through dozens to find the best information for food writers. As a result, these kinds of lists are some of my most popular posts.

This particular list came from my last quarterly newsletter. I’m collecting links now for my next newsletter on March 30. It’s free and won’t clog up your inbox because it only shows up 4 times per year. So please consider signing up.

Now, on to what’s new in our world:

  1. How to use the DMCA to prevent people from stealing your online content.
  2. To see what’s trending online in recipe searches, here are sites to visit.
  3. Heidi Swanson of 101 Cookbooks writes about maintaining a long-term blog.
  4. How Ten Speed Press became a cookbook powerhouse.
  5. Here’s what happens on a cookbook shoot.
  6. If you write about special diets, here’s an excellent exploration into the gluten-free craze.
  7. Why is it so hard to catch your own typos?
  8. Need a media kit for your blog? Here’s a free template.
  9. If you want to become a star, start your own YouTube cooking channel.
  10. Mark Bittman changed the way he writes recipes for his newest cookbook, and says we’ve all been doing it wrong.
  11. To pitch newspaper food sections on your latest book or a story, here’s a helpful chart.
  12. Food magazine editors moved around a lot last year. Eater has a chart.
  13. If you want to write long-form journalism, Eater is interested.
  14. If you take ads on your blog, you might want to know which ad network has the biggest market share.

Just for Fun

  1. Here are classic New Yorker stories about chefs, free to read.
  2. Like Food Memoir? Here’s a long list of the best ones, according to a reviewer at Abe Books.

[Read more…] about 17 Useful Links for Food Bloggers and Writers

Filed Under: Useful Links Tagged With: Food blogging, food writing, resources for food writers and bloggers, Useful links for food writers and food bloggers

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