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Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

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Food blogging

Use Active Verbs to Enliven Recipes

August 27, 2013 by diannejacob 59 Comments

Cooking is about action, and that should come across vigorously in your recipe writing.

Last week I aroused passions about passive voice in recipes, not only here in the comments but on Facebook and Twitter.

My point was that cooking is an activity, so we need direct language that shows action. Active verbs are the ticket, an effective and efficient way to show movement.

In these examples below, you won’t find a whiff of passive voice. There is also no use of “you,” which some readers found objectionable. Others pointed out that active verbs are imperative, where the writer commands readers to action by implication. (Haven’t you always wanted to command?)

I plucked these examples from my bookshelf. Note how many verbs writers crams into a paragraph. It’s like watching a movie, sports event or ballet:

1. Julia Child

Scoop (peppers) into mixing bowl. Spread both sides of the bread with [Read more…] about Use Active Verbs to Enliven Recipes

Filed Under: Recipe Writing Tagged With: cookbook writing, Food blogging, food writing, Recipe Writing

What's With Passive Instruction in Recipes?

August 20, 2013 by diannejacob 73 Comments

Passive voice would mean writing something like “the melon slices, quartered figs and goat cheese are added to the salad.” Why isn’t the person doing the action identified? After all, it will be you.

In every writing class or book about writing, it says: Avoid passive voice. (Passive voice is when you don’t identify the person or thing doing the action. It’s considered lazy and imprecise, everything that recipe writing is not.)

I do my best to remove it when I edit. Yet I read dozens of published recipe instructions like this in [Read more…] about What's With Passive Instruction in Recipes?

Filed Under: Recipe Writing, Writing Tagged With: cookbook writing, Food blogging, food writing, Recipe Writing

4 Great Links for Food and Travel Writers

August 6, 2013 by diannejacob 14 Comments

Three stories come from the New York Times, which seems to be suddenly catering to people like us as readers:

1. You will be fascinated by this piece on travel blogging. These guys are way ahead of [Read more…] about 4 Great Links for Food and Travel Writers

Filed Under: Useful Links Tagged With: careers in food, Food blogging, food writing

Just Fine in the Middle

July 30, 2013 by diannejacob 110 Comments

A freelance writer I’m working with is hesitating about starting a food blog. She thinks maybe it’s too late. There are so many food blogs now, she said. Maybe she could never catch up or get noticed.

She compared herself to successful food bloggers who started long ago, and wondered if she should bother.

I told her that it was normal to think that way, but no good can come of comparing. When I start thinking like that, I say a little mantra that helps me:

“Some people are not doing as well as I am. Some people are doing better. I’m somewhere in the middle and I am okay with that.”

I thought it applied in this case, because if you only compare yourself to [Read more…] about Just Fine in the Middle

Filed Under: Career, Food Blogging Tagged With: comparing, Food blogging, food writing

Why This Food Writer Wears Many Hats

July 23, 2013 by diannejacob 37 Comments

Virginia Willis does a lot of jobs simultaneously to pay the bills, and because she prefers it that way. (Photo by Angie Mosier)

A guest post by Virginia Willis

A few years ago there was a great outcry when Food52’s Amanda Hesser wrote that she wouldn’t advise any one to become a food writer. At the time I disagreed, but now I find that she has a point.

To be successful as a food writer, I wear many hats. Sometimes, I do work outside food writing because I enjoy it. Sometimes that work is more lucrative. Regardless, all these hats create massive scheduling and financial challenges, but also diversity and stimulation. My small business can be feast or famine, but the jobs are tightly intertwined and I cannot imagine it any other way.

The deal is, it’s just not enough to be a food writer, even a successful one. We may not be starving artists, but very few writers are financially successful.

Here’s what I do as a food writer. It’s a lot but it’s not enough:

1. Cookbook author. My two cookbooks have received much acclaim and even some awards. Using the language of Publishers Lunch, my advances have been [Read more…] about Why This Food Writer Wears Many Hats

Filed Under: Career Tagged With: Food blogging, food styling, food writing, freelance food writing, spokesperson work, Virginia Willis

4 Books of Food Essays for Happy Summer Reading

July 16, 2013 by diannejacob 26 Comments

Ah, the joys of summer. Aside from gorging on peaches and nectarines, you have some beach, lake or cabin time coming up, right? At the very least, there’ll be a plane ride or a few stolen hours in the sun where you can dig into a book.

Yes, you’ll want to take your trashy novel, but how about an anthology ? Anthologies are simply a collection of short stories. There’s no reason to think they’re academic or stuffy.

Plus, you don’t have to read the book from start to finish, because [Read more…] about 4 Books of Food Essays for Happy Summer Reading

Filed Under: Cookbooks Tagged With: Best Food Writing, BlogHer, food anthologies, Food blogging, food writing, Roots, The Cassoulet Saved Our Marriage, Through the Kitchen Window

A Struggling Mum Blogs About Food

July 9, 2013 by diannejacob 31 Comments

Melbourne-based Sandra Reynolds spends $120 per week on food for a family of four, and teaches others how to budget and eat well.

Last year at Eat.Drink.Blog, the Australian food blogger conference, I met Melbourne-based Sandra Reynolds of The $120 Dollar Food Challenge, who held the audience spellbound as she recounted how a dire situation led to food blogging and a cookbook deal. Recently, we spoke further about her career and her struggle to support herself:

Q. In February 2010, you left your job as a public servant and had to figure out how to feed yourself and your two teenage children.

A. I went to the Salvation Army and they gave me two $60 food vouchers designed to last two weeks. And it started from there.

I went on Facebook to complain to my friends that I only had $60 to feed my family. My friends started asking what I could cook. I sent them recipes, and then someone said, ’91You could start a blog.’

Q. How did you know what to do?

A. I’d read a couple. A friend of mine had me write a few posts for [Read more…] about A Struggling Mum Blogs About Food

Filed Under: Career, Food Blogging Tagged With: Australian food blogs, Eat.Drink.Blog, Food blogging, food writing, recipe writing on a budget

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Archives

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