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Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

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Facebook Live

5 Tips for Successful Social Videos

October 27, 2020 by diannejacob 3 Comments

image for successful social videosBy Virginia Willis

According to Forbes.com, about half of consumers report they watch 5+ social videos online a day. As a visual species, humans are hard-wired to find videos more memorable and more popular than any other type of content.

Video as a means of storytelling and advertising is no longer simply an option for food professionals — it is an absolute necessity. If you’re a culinary professional, chef, blogger, cooking teacher, and/or cookbook author, social video gives you the opportunity to market not only yourself, but also cookbooks, blogs, products and cooking classes.

And people love to watch cooking videos and tips. Digital marketer Hubspot reports that YouTube survey participants say they primarily watch videos in order to “relax and unwind.” The number #2 reason is “to learn something new.” That couldn’t be more perfect for culinary professionals. [Read more…] about 5 Tips for Successful Social Videos

Filed Under: Promotion Tagged With: cooking videos, Facebook Live, Instagram Reels, social videos, Virginia Willis, YouTube

Nom Nom Paleo’s Social Media Success

July 12, 2016 by diannejacob 4 Comments

Michelle-Kitchen-1500

A voracious user of social media, Nom Nom Paleo’s founder Michelle Tam finds she blogs less as a result.

Since starting Nom Nom Paleo in 2010, Michelle Tam’s social media numbers have exploded. Now she spends more time on social media than the blog. “Most of my posting happens from 8:30 a.m. to 2 p.m., but then when the kids are home, I’m not on my phone and I don’t do it at night,” she says.

As a result, her blog posts slowed. “Our goal is to blog once a week or once every two weeks,” Michelle explains. “I used to blog more frequently, but I learned from my readers that [Read more…] about Nom Nom Paleo’s Social Media Success

Filed Under: Food Blogging, Social Media Tagged With: Facebook Live, Food blogging, Michelle Tam, Nom Nom Paleo, social media strategy

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