By According to Forbes.com, about half of consumers report they watch 5+ social videos online a day. As a visual species, humans are hard-wired to find videos more memorable and more popular than any other type of content.
Video as a means of storytelling and advertising is no longer simply an option for food professionals — it is an absolute necessity. If you’re a culinary professional, chef, blogger, cooking teacher, and/or cookbook author, social video gives you the opportunity to market not only yourself, but also cookbooks, blogs, products and cooking classes.
And people love to watch cooking videos and tips. Digital marketer Hubspot reports that YouTube survey participants say they primarily watch videos in order to “relax and unwind.” The number #2 reason is “to learn something new.” That couldn’t be more perfect for culinary professionals. [Read more…] about 5 Tips for Successful Social Videos