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Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

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cookbook launch

5 Tips for A Successful Book Launch

July 5, 2011 by diannejacob

Signing copies of the revised edition of Will Write for Food, at Omnivore Books in San Francisco, last July. (Photo by Heather Lunan)

Your food-based book’s coming out, and it’s time to line up all the events that lead to good sales. What are the most important events to plan for a book launch?

Australian Blogger Katrina Meynink emailed me with this question. Her book, Kitchen Coquette, is coming out later this year. Here’s my list:

1. Target bloggers who are likely to review your book. Your publisher has put aside copies to be sent to media, which includes bloggers. So target the authors of food-focused blogs in your home town, bloggers who like to review cookbooks like yours, and others who might qualify. Come up with a long list to [Read more…] about 5 Tips for A Successful Book Launch

Filed Under: Cookbooks Tagged With: book launch, cookbook launch, cookbook marketing, cookbook promotion, food writing

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