Debbie Koenig hosted a potluck for her book, selling out on Amazon in a day. (Photo by Bennington Photographers)
Your cookbook’s coming out and you’d like lots of bloggers to cover it. How about an event where all their posts appear on the same day and drive sales?
Debbie Koenig coordinated a potluck party for her first book, Parents Need to Eat Too: Nap-Friendly Recipes, One-Handed Meals, and Time-Saving Kitchen Tricks for New Parents (Morrow, 2012). A book marketing executive turned food, diet, and parenting writer, Koenig sold out Amazon in one day, when bloggers reviewed her book and posted recipes.
In this guest post (the first on my three-year-old blog), Koenig explains how a virtual potluck for bloggers works, and why hers succeeded.
By Debbie Koenig
I first heard the term “virtual potluck” three years ago, when Monica Bhide was preparing for the publication of her cookbook Modern Spice. Monica hosted the potluck as a one-night-only, online gathering of food bloggers, all cooking from her book and
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