You may have heard of the latest craze, the Paleo diet. Cookbooks on this subject are selling like crazy since they started appearing in 2010.
Austin, Texas-based Melissa Joulwan started a paleo diet three years ago. Both she and her photographer, husband David Humphreys, worked in ad agencies for 20 years and have a background in marketing, social media, and web development. She quit her job this year, after the success of her cookbook Well Fed: Paleo Recipes For People Who Love to Eat.
Q. How long were you on the diet before deciding to write a cookbook?
A. I started eating paleo three years ago, and I started posting recipes on my website two years ago. It was more of “what I ate last night.” Once I started writing that you could substitute [Read more…] about Self-publishing Success with a Paleo Cookbook