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Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

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Blog

Events Coming Up

September 13, 2010 by diannejacob

I’ll be in Vancouver, Penticton, San Francisco and Chicago in the next few weeks. Please come by to say hello, or consider attending a conference or event.

  • September 14, 2010
    Book Signing and Talk
    Barbara-Jo’s Books To Cooks
    Vancouver, B.C.
    6 p.m.
    $35 includes a copy of Will Write for Food
     

    I’ll be interviewed by Nathan Fong, food columnist and TV host for The Vancouver Sun and GlobalTV. 

  • September 16-19, 2010
    Okanagan Food and Wine Writers Workshop
    Penticton, British Columbia, Canada
    $650 (Still a few tickets left!)
    This workshop, held during the grape crush in B.C’s wine country, features part food and wine touring and part professional development for food and wine writers. I’m originally from B.C. and excited to be [Read more…] about Events Coming Up

Filed Under: My workshops and conferences Tagged With: food writing, Okanagan Food and Wine Writers Workshop, Will Write For Food

Action Verbs and Similes Make Food Writing Sing

September 8, 2010 by diannejacob

Pete Wells, dining editor of the New York Times

Sometimes I read a piece of food writing that sings with energy and imagination. Such was the case in  a recent piece by Pete Wells in the New York Times Sunday magazine.

Titled “A Young Boy Fishes for Dinner,” it makes use of a dizzying number of action verbs to propel the story forward ( in bold face below), and similes  that made me smile ( in italics) with their inventiveness.

Similes compare two unlike things, often using “like” or “as.”  A while ago I held a contest on writing them. Below, notice how Wells dispensed with either “like” or “as” in the first simile.

I won’t paste the whole story in here, but I sure loved [Read more…] about Action Verbs and Similes Make Food Writing Sing

Filed Under: Food Blogging

What it Takes to be a Recipe Developer for Bon Appetit

September 7, 2010 by diannejacob

Sara Kate Gillingham-Ryan

If you read my recent post on recipe writing that generated dozens of comments, you’ll see that commenter Victoria von Biel, executive editor of Bon Appetit, named a blogger who’s a killer recipe developer — the only food blogger who works for her. I’m going to tell you why.

First, let’s identify the golden girl. She’s Sara Kate Gillingham-Ryan, 35, founding editor of an Apartment Therapy sub-site, The Kitchn. (Her husband, Maxwell Gillingham-Ryan, founded Apartment Therapy.)

And why does Gillingham-Ryan qualify? Here’s what von Biel told me during an interview at the recent International Food Blogger Conference: She wants someone who understands “international flavor combinations that are fresh and unusual.” Someone to whom she can say, “Do a casual Spanish dinner party for six people” and the writer will give her four complete menu ideas that contain “ideas significantly different from each other.”

When I asked Gillingham-Ryan why she succeeds with von Biel, she said it’s because “My guess is it’s because I give it to her straight, in as few words as possible, and I give her lots of choices.” For example, if von Biel asks for one savory and one sweet, Gillingham-Ryan will give her five recipe ideas for each.

Gillingham-Ryan had help on the way to the top. She had a mentor and teacher in her mother, a former staff writer for the Los Angeles Times food section, a home economist who later quit to become self-employed as a writer, recipe developer and food stylist. “I was around. I saw how it worked,” said Gillingham-Ryan.

When she wanted to become a writer, her mother introduced her to an editor friend of the family at Tribune Media Services, where Gillingham-Ryan wrote food features. “A lot of it was just luck,” she admitted. Later Gillingham-Ryan took the short course at the French Culinary Institute.

How a Recipe Developer Thinks

I asked Gillingham-Ryan how she comes up with recipe ideas. “I draw on my experience as a cook and eater and reader of Bon Appetit,” she began. “I think, ‘What have I eaten recently that’s really amazing?'” She will try to recreate it in her mind. She tries to remember what she thought at the time, such as “This would be better with orange peel, or with chicken thighs instead of lamb.” Using her memory as a starting point, she heads into the kitchen to improve upon or change the dish, accessing a taste library of which flavors work together best. She tries to stay away from fads (“Not doing a ton of cardamom right now. It’s been done.”).

When she’s brainstorming a recipe, she’ll turn to books as a reference to see how people she respects think, such as reading Shirley Corrhier or Harold McGee on how baking soda and powder work together. At this stage, she’s not tinkering with measurements yet, and she’s up on what’s already been done in the magazine. If she looks at similar recipes to dishes she’s imagining, it’s to decide what she would do differently to put a personal stamp on it. “I know the basic formula for most foods,” said Gillingham-Ryan. “A lot of that came from culinary school and the cooking afterwards.”

What is her advice for food bloggers and other food writers who want to build expertise as recipe developers? “People think they can just call themselves (recipe developers) and start doing it, but it just takes time to develop a craft.” She also recognizes what worked for her. Find people who will “take you in and show you the ropes.”

Filed Under: Food Blogging, Recipe Writing Tagged With: Bon Appetit, food writing, recipe developing, The Kitchn

Blogging Just For Love? No Way

September 1, 2010 by diannejacob 101 Comments

James Oseland, Editor-in-Chief of Saveur magazine

Something James Oseland, editor of Saveur, said when he delivered the keynote at the International Food Blogger Conference (IFBC) struck me as strange. He said, “A food blog should not be a popularity contest. Blog because you love it, because you have to.” Then everyone applauded.

I bet food bloggers applauded because they are so sick of feeling like they’re in high school again: checking their Google rankings, embedding SEO links, worrying that no one will comment on a post, wondering when they’ll be popular enough to be invited on a press tour or get a book deal. Wouldn’t it be a relief if food blogging was not a popularity contest?

But of course it is. The bloggers who draw the most readers get the biggest book deals and the most opportunities and the most money from ads on their sites. That’s how it works. We need to get over it.

And I don’t see that these things are mutually exclusive anyway:  I blog because I love doing so, and I blog because I must. I love having a forum to get my ideas and opinions out. I love hearing from all of you and having [Read more…] about Blogging Just For Love? No Way

Filed Under: Food Blogging Tagged With: food blogger, food writing, IFBC, James Oseland, Saveur

Giving Recipes Away a Big Subject at IFBC

August 30, 2010 by diannejacob

The interior of Theo Chocolates, decked out for 250 attendees of the International Food Blogger Conference in Seattle this past weekend..

On the first panel at the International Food Blogger Conference (IFBC) last weekend, Amy Sherman raised the issue of pay for recipes. She suggested if bloggers want to go pro, they start charging when companies ask to use their recipes.

It’s not a new idea for food writers like Amy and me, who have been charging for our work for years. But for food bloggers and the people who publish their work, it’s touchy.

Let’s start with the publishers. Foodista and IFBC founders Barnaby Dorfman and Sheri Wetherell have authored a forthcoming Foodista cookbook from Andrews-McMeel where 100 recipes appear as the result of a judged contest. (Disclosure: Andrews-McMeel paid me to edit the recipes in that cookbook.) No bloggers were paid for their recipes.

Was this a problem? I don’t think so. Many food bloggers are honored to be asked for a recipe, and see their [Read more…] about Giving Recipes Away a Big Subject at IFBC

Filed Under: Food Blogging, Recipe Writing Tagged With: food writing, IFBC, Recipe Writing

Food Blogger Pays for Expensive "Freebie" Restaurant Meal, In More Ways than One

August 25, 2010 by diannejacob

The upscale eatery that invited the blogger to a meal.

Here’s a story that could have happened to any food blogger or restaurant reviewer who receives email invitations to restaurants.

A restaurant p.r. person invited a food blogger to a “food tasting session,”  where she said the restaurant would host him for lunch.

The food blogger couldn’t make it at the suggested time, and later sent an email saying he’d be in the following Sunday for brunch, not lunch. He did not confirm that he expected it would still be a “food tasting session” where he would be hosted.

Lesson #1: If you’re changing the game plan, seek confirmation that you can still be hosted. Just because a restaurant invited you to a specific event doesn’t mean [Read more…] about Food Blogger Pays for Expensive "Freebie" Restaurant Meal, In More Ways than One

Filed Under: Food Blogging, Restaurant Reviewing Tagged With: food bloggers, food writing, free meals

First Bookstore Signing for the New Edition

August 23, 2010 by diannejacob

Photo by Heather Lunan

This is the best part of being an author: when your book comes out and you have a signing at a terrific food-centric bookstore like Omnivore Books in San Francisco.

Photo by Owen Rubin

It also helps to have a great interviewer like food blogger Sean Timberlake of Hedonia, who lives in the neighborhood, to make it fun and dynamic. We talked about food blogging, mostly, but also got in a little bit about restaurant reviewing and freelance writing.

Photo by Kirstin Halgedahl

And it helps to have a good crowd. Among those who came out were food [Read more…] about First Bookstore Signing for the New Edition

Filed Under: Cookbooks, Food Blogging Tagged With: food bloggers, food writing, Omnivore bookstore, Will Write For Food

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