A guest post by Joanne Weir
I’ve been really lucky with book sales and people often say “Oh, I forgot that you always sell a lot of books.” I want you to know that it took me a while to get the hang of selling books, but I do have a few pointers that work for me:
1. I hold the book in my arms the whole time, with the title facing out, and I hold it like I love it! That was told to me years ago, and if I love it and the audience likes me, they just might buy a copy.
2. I talk about the book like I love it. I get excited and passionate about the book. I tell stories that are in the book and get people involved by asking questions. I often quiz them and make them feel a part of the class or talk.
3. I always pick five to ten recipes and tell people about those particular recipes. I suggest that you choose ones that you are excited about. Tell a story about them, and get it to where the audience’s mouths are watering. It takes a lot of energy but it really works. I describe them in depth, getting the audience excited about each one. I give them the page numbers and they always start writing down the numbers. I always tell more than the five or ten recipes I’ve promised, because I want them to know that I just can’t stop with those five or ten because there are so many I love.
4. If I demonstrate a dish, even a simple recipe, people often buy the book.
5. Wine or a tequila cocktail is a great way to loosen people up.
6. And of course, samples of the food really help. Do both food and wine and you have it made.
(Thanks to Celia Sack, owner of Omnivore Books, who hosts countless cookbook authors at store events, and who hands out these great tips. And to Jennie Schacht and Carole Bidnick, who told me about them. — Dianne)