I’m new to this giveaway thing. I think it’s going well, but my style of announcing giveaways has been all over the place.
With my first two giveaways, I reviewed the books. Then I ran into a snag. I knew the author of the third book, so I just interviewed Deborah Madison instead of reviewing her cookbook, because I knew I couldn’t be objective about a friend I met more than 10 years ago.
Now we come to David Lebovitz, another friend I adore, and I have a fourth way to handle this giveaway. I’m going to talk about his video, and a little about the book, and a little about David, one of the nicest, most talented, smartest, funniest and most generous food writers I’ve ever met. (See, I told you I couldn’t be objective.)
One of the dilemmas facing someone with a blog as huge as David’s is that it’s a challenge for his publisher to reach as many potential buyers for Ready for Dessert: My Best Recipes. After all, his blog has more annual readers than at least two of the top national food magazines. So Ten Speed Press agreed to do a video with a James Beard award-winning documentary filmmaker David had met earlier in France.
“I wanted to do something snappy that wasn’t just me talking to the camera, or cooking,” explained David. “I wanted to show Paris, too, [Read more…] about Cookbook Giveaway: Ready for Dessert
