A guest post by Mary Cressler and Sean Martin
Our first cookbook launched in April, right after the pandemic hit.
We had spent two years preparing for the launch of Fire + Wine: 75 Smoke-Infused Recipes from the Grill with Perfect Wine Pairings. That included another six months of planned book tour and events post launch.
And then the world shut down in March. But we still had to do cookbook promotion in a pandemic.
The two of us can chuckle now at the mention of “pivot,” but that’s exactly what had to happen. All of our planned in-person events that would have [Read more…] about Cookbook Promotion In a Pandemic