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Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

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Instagram growth strategies

3 Marketing Tips to Grow Your Instagram Following As A Food Blogger

July 10, 2018 by diannejacob 6 Comments

image for growing instagram followersA guest post by Anand Srinivasan

Sure, you want to grow your Instagram following, because it’s a hot platform we all need more numbers. But I can give you three more marketing-based reasons to do so.

First, more than 800 million people (or nearly three times the population of the United States) are active on Instagram each month. This presents a terrific marketing opportunity to increase your visibility.

Second, UK newspaper The Guardian published a report that underlined an evolution in the way we eat. According to this report, healthy but “unphotogenic” breakfasts such as cereals are giving way to attractive alternatives like avocado toast. Today, people prefer to eat food that is “Instagram-worthy.”

And third, a report published by UK retailer Waitrose found that at least one in five people shared a photo of food with their followers every month.

Typically, this post would now go into photography tips about using natural light and finding the right angle. But I’m going to spare you this obvious advice, because my specialty is marketing.

Here are three marketing-based tips that will help you grow your Instagram following:

1. Use the right hashtags.

Hashtags are a vital component of Instagram marketing. By tagging your food photos with the right hashtags, potential users who are interested in your content will see you.

In my research for this post, however, I found that many food bloggers are not using the right hashtags. They used unique tags, but were not [Read more…] about 3 Marketing Tips to Grow Your Instagram Following As A Food Blogger

Filed Under: Food Blogging, Social Media Tagged With: grow your instagram folowing, Instagram growth strategies, marketing tips for Instagram

5 Ways to Grow Your Instagram Following

July 18, 2017 by diannejacob 4 Comments

A guest post by Lori DeFinis and Natalie Guarna

Among our most frequently asked questions is “How did you get so many followers?” Although we would like to say that we’ve found success simply by posting quality content, we have picked up some tips on our journey to Insta-fame.

We started our account, @music2mymouth, when we decided to turn our favorite, guilty-pleasure hobby — looking at and taking pictures of food — into an Instagram account. There we serenade [Read more…] about 5 Ways to Grow Your Instagram Following

Filed Under: Social Media Tagged With: grow your instagram folowing, Instagram cliques, Instagram growth strategies, your social media personality

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