Are readers of online content comfortable with sponsored posts? According to a new study, no. Most are confused and feel deceived.
Sponsored posts, for those not in the know, is also known as advertorial or native advertising. In our field, it means a company has paid (in cash or in kind) a blogger or website writer to write an endorsement. It must be disclosed as such, according to the FTC.
I first questioned writing content in exchange for pay or [Read more…] about It’s Official: Readers Don’t Like Sponsored Posts
