When a food blogger emailed me recently to say she had just heard “puff piece” for the first time, I wondered who else had never heard of this term.
Her email led me to ponder the differences between hype, opinion and journalism, especially in blogs. I’m concerned, because some 84 percent of Americans say online customer evaluations influence their purchases, according to an Opinion Research Corp. survey. That means if you recommend [Read more…] about Separating Hype, Opinion and Journalism