In Feb 2020, our food blog Wandercooks was at 75,000 monthly views. We spent six months updating all of our content through deep keyword search analysis. As a result, our organic traffic has now grown to over 600,000 monthly views in just two years. Our keyword research paid off.
Keyword research is an essential part of getting traffic to a food blog. Yet it’s often overlooked in the development and research stage of a recipe. If done correctly, however, keyword research can save you hours on a post that will never rank, and help you build organic traffic with the content already on your site.
Here are my tips for keyword research:
1. Writing for humans is still number 1.
Do keyword research alongside your writing. It’s not the only thing driving your content creation.
Use keywords to find recipe ideas you can actually rank for, and help build out your topic with useful information for the average home cook.
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