A guest post by Jamie Schler
We chose a photo of the Meringue-Topped Rice Pudding with Apples because it is visually striking and filled the cover space. I named the book Isolation Baking because that was the name of my Twitter project that led to the book, and it was familiar to people. The subtitle “Recipes from my (post) confinement kitchen” signaled that the cookbook wasn’t limited to the period of Covid confinement.
My first e-cookbook came about by accident. And so did giving it away for free. Nevertheless, my free e-cookbook has been a big success and led to some other positive events.
Here’s the backstory: As the world went into lockdown I began sharing recipes on Twitter under the hashtag #IsolationBaking. After panic-shopping, people found themselves with lots of ingredients they didn’t know what to do with, and lots of meals to cook.
They were also looking for a distraction. Social media had become a lifeline for human contact. I started thinking about what I had to offer this huge community now hanging out online.
The answer was recipes. I wanted to reconnect with [Read more…] about Why My Free E-Cookbook Turned Out Better Than I Ever Imagined