A guest post by Jamie Schler
My first e-cookbook came about by accident. And so did giving it away for free. Nevertheless, my free e-cookbook has been a big success and led to some other positive events.
Here’s the backstory: As the world went into lockdown I began sharing recipes on Twitter under the hashtag #IsolationBaking. After panic-shopping, people found themselves with lots of ingredients they didn’t know what to do with, and lots of meals to cook.
They were also looking for a distraction. Social media had become a lifeline for human contact. I started thinking about what I had to offer this huge community now hanging out online.
The answer was recipes. I wanted to reconnect with [Read more…] about Why My Free E-Cookbook Turned Out Better Than I Ever Imagined