“The author compromises her impartiality in Bordeaux, France.”
A guest post by Pam Mandel
“Oh, I want to go on press trips!”
I hear this frequently from newer bloggers. I get it. It’s so appealing to have someone else pick up the tab for your hotel, your meals, entrances fees, all the stuff of travel. When you’re writing for your own blog, there’s the added benefit of working without an editor who has veto power. You go on an all expenses paid trip, you write what you want, everyone’s happy. Right? Not always.
1. What’s a press trip anyway?
Let’s define “press trip” — sometimes called a junket or a FAM, short for familiarization — first. For this discussion, I mean a trip where media travels under the guidance of a public relations wrangler. Everything is arranged in advance. It’s usually a group tour at an [Read more…] about Are Sponsored Press Trips Worth Your While?