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Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

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Cook's Illustrated

What I Learned from Cook’s Illustrated about Recipe Development

October 9, 2018 by diannejacob 11 Comments

image for post on recipe developmentA guest post by Christine Gallary

I live and breathe recipe development all day long, creating them in my home kitchen for clients or working on other people’s recipes. I’m not kidding when I say that I’ve edited thousands of recipes.

I owe this recipe development career of mine, which I absolutely love and adore, to my stint at Cook’s Illustrated (CI) over 10 years ago. It was the best bootcamp experience ever on learning how to develop good, solid, replicable recipes. I started out as a naive intern who had just graduated from culinary school, but soon, recipe development became my full-time profession. [Read more…] about What I Learned from Cook’s Illustrated about Recipe Development

Filed Under: Recipe Writing Tagged With: Cook's Illustrated, creating good recipes, recipe development, testing recipes

Q&A: Doc Willoughby on Perfecting Recipes in America's Test Kitchen

April 10, 2012 by diannejacob 18 Comments

Twenty years of perfecting recipes. That’s how long America’s Test Kitchen has cooked, baked and obsessed over the results. Based in Brookline, MA, it’s the test kitchen for a PBS television show of the same name, where the staffs of Cook’s Illustrated and Cook’s Country magazines work out their recipes.

How does the staff create a recipe that works every time? I asked John “Doc” Willoughby, the company’s executive editor for magazines. The Harvard grad began his career at Cook’s Illustrated when Chris Kimball founded the magazine in 1993. In 2001, he left to become executive editor at Gourmet magazine, then returned to America’s Test Kitchen in 2010. Willoughby, who writes cookbooks with co-author Chris Schlesinger, a chef, has written nine, including the award-winning The Thrill of the Grill.

Lori Galvin, executive editor of America’s Test Kitchen and a reader of this blog, sent me the company’s latest cookbook, Cook’s Illustrated Cookbook: 2,000 Recipes of 20 Years of America’s Most Trusted Food Magazine, and suggested I talk with Willoughby about the company’s process of developing and testing recipes:

Q. What do you do as executive editor of America’s Test Kitchen?

A. I’m in charge of the two magazines plus 24 special issues for newsstands. I follow along the process for each magazine, starting with ideas like, “Do readers want another roast beef recipe? If so, which kind?” Then we survey readers before doing an article.

Q. How much do you rely on readers for your content?

A. Once we decide what we want to do, we [Read more…] about Q&A: Doc Willoughby on Perfecting Recipes in America's Test Kitchen

Filed Under: Recipe Writing Tagged With: America's Test Kitchen, Cook's Illustrated, Food blogging, food writing, John (Doc) Willoughby, recipe development, recipe testing, Recipe Writing

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