- An overview that establishes what the book is about, plus the selling handle and positioning. It should answer “Why you?”, “Why now?” and “Who cares?”
- A discussion of the market for the book, including target audience, size of audience and other details that would interest a publisher
- An analysis of five or so competing books, with an introductory paragraph that explains the landscape
- The author bio
- A description of how you will promote the book
- A detailed Table of Contents
- A sample chapter. For a cookbook, that means including 10 or so recipes. For a food memoir or other kind of narrative, it means adding a completed chapter or two (not the introduction).
