Women buyers still predominate cookbook buying. And look! She’s already got her credit card out.
If you’re a cookbook author or hoping to become one soon, do you know who would want to buy your cookbook and why?
Adam Solomone, associate publisher of Harvard Common Press, answered this question for attendees at the recent IACP conference, where he gave a slide presentation of data collected by Nielsen, in conjunction with several North American publishers. Answers came from a core group of 2500 cookbook purchasers, a subset of 80,000 book buyers, based on the the last book they bought.
Here are the top findings:
1. Sixty-five percent of all cookbook buyers are women. You’re probably not surprised. Most buyers are college-educated. About [Read more…] about Who Buys Cookbooks and Why?
