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Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

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Social Media Business Council

7 Guidelines for Food Bloggers on Freebies

August 11, 2009 by diannejacob

free-stuffThe Federal Trade Commission has new guidelines that will require bloggers to disclose when they’re being compensated by an advertiser to discuss a product. If you read them,  you’ll see that most of the language pertains to advertising, so for now, you’ll have to read between the lines.  The guidelines don’t define  a “payment,” for example, and don’t specify what incentives other than cash must be disclosed to readers. See this Cnet story for more.

This is old territory for me, a former magazine editor who made and enforced  rules about reviewing.  Ethics rules have existed for years but are hardly uniform. At my magazines,  I thought I knew which reviewers received and returned which products, but I probably never had the whole picture. I hired a full-time editor whose job was to sift through press releases and write up products. He often hid from me the expensive gifts [Read more…] about 7 Guidelines for Food Bloggers on Freebies

Filed Under: Ethics, Food Blogging Tagged With: blogger ethics, blogger guidelines, blogger transparency, BlogHer, Food Blog Code of Ethics, Liberty Mutual survey, self-regulatory guidelines, Social Media Business Council, Word of Mouth Marketing Association

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Awards and Honors


Will Write for Food 2022


Will Write For Food 2022


IACP Member of the Year 2022


Will Write For Food 2022


Will Write For Food 2020


Best Essay 2016


2016 Grand Prize
MFK Fisher Award
for Best Essay


Will Write For Food 2016


Will Write For Food 2016


Will Write For Food 2010


Best Essay 2007


Will Write For Food 2005

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