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Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

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Food52

How I Write High-Performing Recipes for Food52.com

June 25, 2019 by diannejacob 4 Comments

photo of author of piece on writing high-performing recipes.

A guest post by Emma Laperruque

In the year and a half since I joined the Food52 staff as a writer and recipe developer, I’ve developed over 200 recipes — including some high-performing recipes. Many are for my column, Big Little Recipes, which is all about big flavor and little ingredient lists. The rest are ad hoc for the site. While this number is a small drop in our bucket of almost 50,000 recipes, every one taught me something about how to write a high-performing recipe in the digital age. [Read more…] about How I Write High-Performing Recipes for Food52.com

Filed Under: Recipe Writing Tagged With: Big Little Recipes, Emma Laperruque, Food52, high-performing recipe writing, recipe development

Q&A: Amanda Hesser on How to Adapt and Write Recipes

March 7, 2011 by diannejacob 103 Comments

Amanda Hesser, co-founder of Food52 (Photo by Sarah Shatz)

The subject of writing and adapting recipes generates lots of heated comments on this blog. We debate whether anyone can own a recipe, and whether changing someone else’s recipe makes it yours.

To get another perspective on the creative process of recipe writing, I interviewed Amanda Hesser, co-founder of Food52, the crowd-sourcing recipe website; and author of award winning cookbooks, most recently The Essential New York Times Cookbook.

Food52 accepts recipes for testing, voting and eventual publication, so the site has contest rules for acceptable recipe adapting. Intrigued by the pains Hesser took to show an example of successful recipe changes, I thought Hesser might have opinions on the matter.

Q. This blog has had heated discussions about what constitutes recipe writing and adapting. What is your definition of an adapted recipe?

A. There are two definitions.

At the New York Times, any recipe that comes from another source will always say “adapted from” because it goes through the copy-editing department, and there are little tiny changes that have to do with the stylebook. It means it’s not a word-for-word replica.

The other definition is when it’s someone’s own recipe has been inspired by another’s, for instance, if someone has cooked Alice Water’s Braised Leeks enough times that they’ve personalized it. A lot of people read recipes for inspiration, looking for a flavor combination to play around with. Then they go in the kitchen and do their own thing. But it’s important that they [Read more…] about Q&A: Amanda Hesser on How to Adapt and Write Recipes

Filed Under: Food Blogging, Recipe Writing Tagged With: Amanda Hesser, food writing, Food52, Recipe Writing

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