According to the Chicago Tribune, a year ago Google started asking big food websites to add code to their recipes so search results would reveal time and servings info, plus reader reviews and other information. What the article didn’t mention is that food bloggers weren’t involved.
Now it’s up to you to add the code to be part of Google’s new recipe search.
Google, you see, gets 10 million searches per day for recipes. In an effort to become more efficient, the company wants people to be able to search more narrowly for everything from ingredients to cook time. That means you, as a food blogger, will have to hand edit your recipes, until a new editor or templates show up to make it easier.
How much coding are we talking about? Google has added a term called “itemprop,” where the HTML must specify property values for each part of the recipe. There are 14 different values.
Here’s an excerpt from Google’s example for an ingredients list. The first box shows [Read more…] about New Google Recipe Search Means Extra Coding for Food Bloggers