Food Bloggers of Canada

See you in September? (Or October?)

August 19, 2014 by diannejacob 22 Comments

Like the song from my teenage years says, “See you in September,” woo woo woo, when the summer’s through…

And why are those guys singing in suits on the beach?

Now, where was I? Oh yes. I’ll be traveling next month to two conferences, and then a third in October, talking about book proposals, career reinvention, and making your food writing sharper. Here’s what’s coming up:

Association-of-Food-Journalists September 8-11, 2014
Panelist and Workshop Leader
Association of Food Journalists Annual Conference
The Peabody Hotel
Memphis, TN

For the first time, I’m attending the Association of Food Journalists (AFJ) annual conference, where I will appear on a panel September 11 called [Read more…] about See you in September? (Or October?)

Canadian Author Sold Millions of Cookbooks

October 29, 2013 by diannejacob 18 Comments

Cookbook Author Anne Lindsay, now retired and my hero.

After a long day of work, I want to make a quick, easy meal that tastes great. And one that’s light and healthy.

That’s a tall order, isn’t it? Those of us who have written and tested recipes know.

Just three cookbooks I’ve used in the last decade fit the bill. Until recently, I took these books for granted. I didn’t think about the author as a professional in our field. I was too busy cooking, grateful to be a home cook using good recipes that worked.

Earlier this year I went to Canada for a food blogging conference. I decided to find this cookbook author whose no-fail recipes I used for years. Her name is no secret to Canadians: Anne Lindsay. The weathered and stained cookbooks on my kitchen bookshelf — gifts from my sister in Vancouver — are

Lighthearted Everyday Cooking (1991)
Anne Lindsay’s Light Kitchen (1994)
The Lighthearted Cookbook: Recipes for Healthy Heart Cooking (1998)

She wrote these cookbooks with health organization partners: The Heart and Stroke Foundation of Canada, The United Way of Canada, and the Canadian Heart Foundation. (You’ll learn in a minute why this was a brilliant [Read more…] about Canadian Author Sold Millions of Cookbooks

It’s the Food Bloggers of Canada Conference, Eh?

April 17, 2013 by diannejacob 37 Comments

Food writers, bloggers and emerging writers at Canada’s first conference, networking and schmoozing during a break. That’s Alison Fryer on the right, owner of Toronto’s 30-year old bookstore, The Cookbook Store. She moderated many of the sessions with wit and a stopwatch.

Gotta love those Canucks, eh? After years of attending food blogging conferences in the States and elsewhere, they’ve finally created their own.

The first annual conference was held at a gorgeous venue, the Hockley Valley Resort outside Toronto. There were excellent meals, wine, and snacks; tons of enviable giveaways; and most importantly, an outstanding group of Canadian speakers. Topics included writing as a skill and career, best practices for working with brands, and how people became successful as food bloggers, cookbook authors and freelancers.

Food Bloggers of Canada organizers Mardi Michels, Melissa Hartfiel and Ethan Adeland invited me to talk about getting comments on blogs and on how to get published. Speaking of that topic, I heard lots of buzz about this article on the Toronto Star Cookbook, an honest look (including advance numbers) about how hard it was to land a deal and write the book.

I had an additional qualification as a speaker: I’m Canadian, born in Vancouver (I moved to California in my 20s). Don’t get me started about how cool it was to be back in Canada, where people are polite and friendly and Nanaimo bars are on the menu. Plus, I got to stock up on Smarties, because my stash was running out from my trip to Ireland and London last year.

Keynote speaker David Leite tasted his first Nanaimo Bar.

During the sessions and over meals, it was satisfying to hear about the lightbulbs that went off in attendees’ heads as they listened to speakers give background and tips on writing, blogging, and career paths. I caught up with my buddy David Leite, the conference’s keynoter, who charmed the crowd with stories about his writing, for which he has won many national awards in the US. I too learned from talented speakers who were self-deprecating, generous about how they do their craft, and unfailingly nice. I hope to hear more from them on social media. Now, where are those Smarties?

To read more about the conference, see these early posts: