A guest post by Maggie Zhu
I started Omnivore’s Cookbook in 2013 as a hobby. It turned it into a full-time job in 2016. After that, I started to feel burned out on food blogging. It took longer and longer to recover. Being alone in the kitchen made me lonely. The need to produce uniform, predictable content to please my readers made me unhappy.
Now the blog is about modern Chinese cooking and Asian-inspired fusion recipes. But it didn’t start that way. My first blog post was for Tuna Pasta with Arrabiata Sauce. My early recipes included random dishes ranging from poorly-conceived fusion to Taco Bell copycats.
Burned out on Food Blogging
One year into blogging, a reader told me he was only interested in my Chinese recipes. He said he’d go to Food Network if he wanted to learn how to make pasta. Soon I focused on Chinese recipes. My blog finally started to grow when I narrowed my scope to that niche. But the problem was (and is) that I love food from many cultures. And the fact that I’m constrained to just Chinese cooking made me burned out on food blogging. [Read more…] about I was Burned Out on Food Blogging. Then I Started a Fashion Project