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Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

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Dorie Greenspan

Back from Austin, Y’all!

June 8, 2011 by diannejacob

Just me and a steer outside the opening IACP reception. I’ve already been corrected after calling it a “cow.” (If you took this photo with my camera, please remind me.)

I’m just back from Austin, Texas, land of 1600 food trucks, endless barbecue, hipster farmer’s markets, and 100 degree temperatures that weren’t supposed to start until July. I was there to attend the International Conference of Culinary Professionals (IACP) annual conference, and to spend a few days afterwards with a friend.

My booth at the book fair was next to Jacques Pepin’s. This guy brought every Pepin book in his library for Pepin to sign, and Pepin did it!

The IACP annual conference is one of my favorites, and I’ve only missed one in the last decade or so. At this year’s conference, my only official task was to sell my book at the culinary book expo. I’m happy to report that Will Write for Food sold out.

Here are a few observations and confessions:

1. At the annual awards, every single winner of the Bert Green Awards for Food Journalism was a man, in a female-dominated field of food writers for publications and the web. (I’ve made the same observation before with the Beard awards.)

I corralled Saveur magazine’s Deputy Editor Beth Kracklauer in the foyer of the historic theater afterwards, to get her thoughts. The poor woman was trying to savor her two Saveur awards, and there I was, harshing her high. Though judging is blind (meaning bylines are removed), most of the finalists were men too. Kracklauer wondered if this trend has something to do with who gets story assignments in the first place. We vowed to talk about it more.

2. Views differed about attending sessions. Everyone had a different strategy about diligently showing up versus networking, sightseeing, running around the city eating, drinking or biking. At the start of the last group of sessions, one guy joked about whether he should go to his first one. That seemed a little extreme! Then there were secondary arguments about whether to go to sessions because you should go, versus sessions that you thought were fun.

3. Lots of people were talking about my recent post about conference anxiety and some tried to gauge whether this conference was similar to BlogHer Food in that respect. The BlogHer crowd is younger, but the usual cliques were apparent. I’ve decided that popular and successful people like to hang out together because they understand each other. That is my latest theory.

From left at the Ate.Cafe: Amelia’s granddaughter Delfina; Amelia’s former assistant, blogger Nealey Dozier; Amelia Saltsman; Deborah Madison; Deb’s friend Emily; Joy Canovsky from the Sustainable Food Center (SFC); Amelia’s daughter Rebecca from the SFC; and me. Photo by Ralph Saltsman.

As for my own popularity, before the conference, cookbook author Amelia Saltsman invited me join her at a dinner of family and friends. To my delight, Deborah Madison, a longtime friend, came too. The three of us met and befriended each other at the Greenbrier Professional Symposium for Food Writers 12 years ago. Amelia’s daughter and son-in-law run the restaurant  Ate.Cafe, and they spoiled us with course after course of exquisite tapas.

Cookbook author Martha Hopkins also contacted me beforehand because we had not met and we’re going to teach a class together soon. We went out for appetizers and drinks at Paggi House with the always hilarious food stylist Denise Vivaldo, discussing our upcoming class in Los Angeles on cookbooks while feasting on exceptional mussels and fries, beef tenderloin skewers, and fried calamari. The three of us will join forces to help you make your dream project a reality. Hope to see you in L.A!

4. The best part about attending conferences is [Read more…] about Back from Austin, Y’all!

Filed Under: My workshops and conferences Tagged With: Dorie Greenspan, Food blogging, food writing, IACP awards, IACP conference

Dorie Greenspan's Online Ephiphany

December 10, 2009 by diannejacob

book_cover_high_res_2When Dorie Greenspan’s ninth book, Baking from My Home to Yours, came out in the fall of 2006, she witnessed the power of the online community. Egullet started a thread, Chowhound made it a cookbook of the month, and bloggers championed the book.

“It was so exciting to see people baking and posting pictures of what they had made every day. It was thrilling,” she recalled.

Inspired, the Bon Appetit freelancer and Parade Contributing Editor started a blog. “I had never even thought about being online,” Dorie [Read more…] about Dorie Greenspan's Online Ephiphany

Filed Under: Cookbooks, Food Blogging Tagged With: Baking From My Home to Yours, Dorie Greenspan, food writing

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