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Dianne Jacob, Will Write For Food

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developing a platform

First Write the Blog, then Write the Cookbook

December 13, 2011 by diannejacob 89 Comments

People who want to write a cookbook contact me all the time.

Often these potential authors have no background in writing, cooking, teaching, or any other credential that would make them appealing to a publisher. But they’re passionate about cooking.

Don’t write a book first, I suggest. Start with a blog.

But but but, they protest. Whenever they bring their chocolate-bacon cupcakes into the office or serve their lamb shanks scented with cinnamon, people tell them they should write a cookbook, because their cooking is just that good.

Great, I say. But it’s not that simple. Enthusiasm from friends, family and fellow employees is not what excites a publisher. What turns on publishers is a cunning idea, writing chops and a platform. Now if these potential authors would start a blog instead, they might get to a published book.

Literary Agent Lisa Ekus, who represents only cookbooks, said recently at a blogging conference that more than 80 percent of book queries to her agency come from bloggers.That’s perfect. The bloggers who [Read more…] about First Write the Blog, then Write the Cookbook

Filed Under: Cookbooks, Food Blogging Tagged With: developing a platform, Food blogging, food writing

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