Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

cookbook writing

Crafting A Book Title That Rocks

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Culinary mysteries sport some of my favorite food-based titles of all time, full  of puns and double entendres.

Yesterday my agent said she’d just told someone how my book, Will Will Write for Food, got its title. She suggested I tell you as well.

I hadn’t thought about that story for a while, and it’s a good one. Should you be faced with coming up with a witty book title one day, you might be able to use it. And I give a few suggestions for coming up with good titles at the end of this post.

(Isn’t it ironic? As a freelance editor, I can come up with great titles for others, but I had so much trouble with my own.)

Back when I turned in my manuscript for the first edition, I had a loser working title. My agent (who does not like to be named),  my publisher (who no longer works at the publishing house and the publishing house no longer exists) and I went around and around for two months, trying to find a better one.

Ready to know the name of the working [Read more…] about Crafting A Book Title That Rocks

Q & A: Michael Ruhlman on Recipe-Based Apps

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Writer Michael Ruhlman (Photo by Donna Ruhlman)

Our industry needs writers willing to embrace the digital future of food writing. Michael Ruhlman, an award-winning cookbook author, dove in. He embraced blogging a few years ago and has now has regular income based on it. Next he put out apps on mobile devices based on his books.

As part of a team, Ruhlman created three apps and he’s in development on the fourth. They are:

1. The Ratio app for the iPhone and iPod. At $4.99, Rulman says the app has sold 11,000 copies, and continues to sell at the rate of 50 per week. Apple takes 30 percent off the top. The team of Ruhlman, the developer, and the designer (Leah McCombe) split the rest. The team worked on spec (basically for free) in exchange for royalties. Ruhlman is working on an enhanced Ratio app for the iPad with the developer, Sideways.

2.  The Ratio Android app. Not quite as popular, it sells 1 for every 10 sold on Apple. The same team created it and splits the revenue.

3. The iPad Bread Baking Basics. Itsells for $1.99. The team comprised Ruhlman; his wife Donna Ruhlman, who shot the photos; and the developer, Will Turnage of R/GA.

4. An iPad app based on his forthcoming book, Ruhlman’s 20. Ruhlman is currently in negotiations with Chronicle Books.

Ruhlman spoke to to members of the International Association of Culinary Professionals on a teleforum last week about apps, and I followed up with this interview.

Q. Why did you decide to make an app from your book Ratio?

A. Because the concept lends itself so beautifully to what a smart phone can do. There’s enough people who have [Read more…] about Q & A: Michael Ruhlman on Recipe-Based Apps

Most Book Deals Originate with Publishers Not Authors, Says Cookbook Agent

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Literary Agent Lisa Ekus of The Lisa Ekus Group

Want to get your book published, and think you need to write a proposal? Maybe.

I spoke with Lisa Ekus, a literary agent who represents food-based books exclusively, about what’s new, what editors want, how she works a deal, and what writers need to do to attract the attention of an agent like herself.

What she said about the majority of her book deals might surprise you.

Q. You’re entering your 11th year as a literary agent specializing in cookbooks. What kind of changes have you seen in the publishing world during this time?

A. There’s no better time to be a food writer. There are fewer obstacles to have one’s voice heard because of the proliferation of blogging. In the past it was very challenging to break in. Now anyone who has something to say is online, and many editors who are looking for content can find it.

So how do we separate the wheat from the chaff? More talented writers have opportunities, but there has to be a system of building credentials and credibility, of putting the same diligence to your writing in an e-format: doing your own research, having ethics about where you get your material, having recipes tested, and having copy editing done before it gets posted. You still have to market yourself because there are 120 million blogs out there.

There’s more interest than ever before in food and travel and ethnic cuisines. People are now looking for people to weigh in, and writers have such an opportunity.

People keep saying that print is dead, but it’s not. It’s shifting. Highly illustrated books are harder to go [Read more…] about Most Book Deals Originate with Publishers Not Authors, Says Cookbook Agent

3 Thanksgiving Cookbook Authors Dish on Their Craft

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It’s an exciting time of year to be the author of a Thanksgiving cookbook. I spoke to three veterans about what kind of media they do to boost book sales, what they like about being an expert, and what they’ll be serving on Turkey Day. They are:
1. How far ahead do you plan your writing and promotional events for Thanksgiving?
 

Diane Morgan

Diane: Magazines come the earliest with articles typically due by the middle of May. I am often asked to write stories in the early spring for the coming year’s publication. Newspapers are typically thinking about Thanksgiving stories in July, though pitching in June isn’t unheard of.

For my own website, I plan my blog featured recipes with coordinating video in August. This year, I was a judge on the Food Network Thanksgiving Challenge. That request came early last March. Interviews for Turkey Day stories happen in September or October. Radio interviews come right after Halloween. I was just on Martha Stewart Living radio talking about easy holiday appetizers.

Kristine: During my long tenure as food editor at Bon Appetit magazine, we started working on our Thanksgiving issue about six months before it was published. I created the recipes for my Thanksgiving book a year before publication. I did a book signing and demo at Williams-Sonoma at the end of October. With my blog, I work a week or two ahead, so I am planning and creating in the season when [Read more…] about 3 Thanksgiving Cookbook Authors Dish on Their Craft

Five Tips on What Makes a Killer Cookbook Idea

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One of the classes I taught at Rancho La Puerta last week (between hiking, eating sensational vegetarian cuisine and taking a cooking class with Denise Vivaldo) was “What’s A Good Idea for a Book?”

Agents and editors often give the same answer to his question: “You’ve got to have something to say.” And what does that mean, exactly? Here are five definitions:

1. The subject is timely. While at the IACP conference in Portland, Literary Agent Lisa Ekus mentioned that Barnes & Noble made “vegan” a permanent category in its cookbook section. What’s the next hot topic and are you part of it?

2. The idea is about your area of expertise. Do you write extensively on your topic? Do you speak on it or teach cooking classes? Are you obsessed? Good.

3. If you’re not a recognized expert, you’re passionate about the subject. Communicating intense enthusiasm, excitement, and knowledge can sometimes carry a book idea.

4. Your idea is well focused. Lack of focus keeps many potential authors from moving forward. If you want to write about “everything” to do with the subject, the task becomes overwhelming. Take a piece of your idea. That’s why there’s a book called Vegan Brunch vs. The Complete Guide to Vegan Cooking.

5. You have a new approach. Michael Ruhlman did it with Ratio, his book on cooking formulas.

Want to learn more? Take my 2-hour teleclass Wednesday night: “How to Write a Killer Cookbook Proposal,” or my Berkeley, Ca. 5-week class “Want to Sell Your Book? Write a Fabulous Book Proposal.”

And if you’ve got a question about book proposals, pose it below and I’ll answer.

Photography by CNP Digital Studio, courtesy of Bon Appetit.