Yes, recipe writers have to make readers want to rush into the kitchen. And readers need convincing. But must we sell, sell, sell?
I found these 20 terms below in a cookbook I edited recently.
What’s wrong with them? They’re generic. They’re overused. And I feel like I’m getting a sales pitch.
I put my least favorite term (no, not delicious) first. But “Perfect for any occasion” is delicious’s equivalent in value and vagueness. What exactly does it mean? Perfect for a funeral and your kid’s lunchbox? For a wedding or an after-school snack?
I bet the guy in the photo would use this term, if he thought it would work. It’s his job to snow you. But is it your job to snow readers?
Here’s my list of 20 tired sales pitches:
- Perfect for any occasion
- Minimum of time and effort
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