Some food writers tell me indignantly, “I’m not dumbing down a recipe!” They think it’s insulting to to simplify their three-layer cake recipe or a lasagna with 20 steps.
They think their readers should want to cook exactly the way they do.
Here’s the thing:
Your readers are not you. They don’t have your skills. They don’t cook as much. They don’t want to [Read more…] about Please Don’t “Dumb Down” a Recipe