I fell for “Piechiatrist” Kate McDermott recently, even though I had known her casually for years. I had never thought about how she found her voice. Then, while reading the introduction to her gorgeous cookbook, Art of the Pie, I read that [Read more…] about Q&A: How Pie Guru Kate McDermott Found her Voice
A guest post by Nancy Bagget
Selling a gift shop cookbook can work with many culinary subjects and venues, from gourmet tea, coffee, cheese, wine and spirits to spa cuisine and country inn cooking. Almost every product or topic has a supporting trade or members’ organization. And they tend to be receptive to participation by writers in their field.
I didn’t set out to write a gift shop cookbook. Eventually I realized that if I self-published, gift shops could be an excellent way to reach and sell to a key audience.
A few years ago, I began experimenting with culinary lavender when I wrote Simply Sensational Cookies. I was bowled over by how it [Read more…] about How to Create a Gift Shop Cookbook
A guest post by Linda Ingroia
Producing a book is not a popularity contest. But you certainly want your cookbook editor to believe in you. She spends countless hours with you to shape your work. She’s your champion, representing you throughout the book process. It’s her job, yes, but [Read more…] about 5 Ways to Win Over Your Cookbook Editor
A guest post by Nicole Gulotta
More than two years before signing a cookbook contract for Eat This Poem: A Literary Feast of Recipes Inspired by Poetry, an editor at my would-be publisher said something like this: “We want to publish your book…but.” Although I had a solid book concept, the size of my platform wasn’t where the publisher hoped it would be. I needed readership building strategies.
In lieu of giving me a firm number to reach, my publisher was more interested in overall growth. This was comforting news for a blogger with around 2,000 visitors per month. After my initial disappointment wore off, I set out to [Read more…] about 5 Ways to Expand Your Platform for a Book Deal
A guest post by Judith Newton
Since independently publishing my food memoir, Tasting Home: Coming of Age in the Kitchen (She Writes Press) in 2013, my book has won 12 book awards. Once Dianne found this out, she asked me to speculate about why.
Tasting Home, to give you some sense of the book, is a feminist coming-of-age story about overcoming childhood and other traumas. Cooking for and dining with others had been fundamental to this process. Each chapter [Read more…] about How I Won 12 Book Awards for My Memoir
Despite all the cookbooks we write and all the encouraging we food writers do –online and off — to get people to cook, Americans are heading to the kitchen less often, and cooking less.
And I’m not alone in that belief. No less than The Washing Post has described as “The slow death of the home-cooked meal.”
Here are four trends that show Americans are cooking less:
- There’s now more eating out than cooking in. Last year was “the first year on record that Americans spent more on eating out than on buying groceries, according to the Department of Commerce,” said a tiny piece in California magazine. Packaged meals are the new focus. There’s even a new term called “grocerants.”
- People are buying cookbooks for other reasons than cooking. They might aspire to cook from them, but then don’t. They might think cookbooks are beautiful enough to display as art. These reasons were clear in my examination of reviews and coverage of my own cookbook last year. It is now acceptable, in major publications and online, to recommend a cookbook without cooking from it.
- The bestselling cookbooks are personality driven, not recipe driven. Ree Drummond of Pioneer Woman is last year’s queen, selling 782, 186 copies of her three books, according to Publishers Weekly. She sold more than three times as many copies of her books as Thug Kitchen and Ina Garten, who are also personalities.
- Snacks are becoming more important than meals. Yet most cookbooks are focused on meals.
Have you decided how to organize your cookbook?
Well, I hope you’re more creative — and forthcoming– than this table of contents above. Recently I worked through five drafts of a [Read more…] about So Many Ways to Organize A Cookbook