Dianne Jacob, Will Write For Food

Useful Tips, Interviews, and Stories to Inspire Food Writers and Bloggers

Cookbooks

Inside an Author's Cookbook Advance and Expenses

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One of the benefits of being a member of the International Association of Culinary Professionals is the insider information I get in the monthly teleforum for the Editors, Publishers and Writers section.

Recently a first-time cookbook author provided  real numbers about her experience. That’s rare.

While I can’t direct you to the presentation, I can give you a few nuggets that lift the veil on what happens in a food writer’s first book deal and in subsequent marketing of that book.

First, let’s look at the costs to produce the cookbook. The publisher paid the author a $15,000 advance. From that she:

  • paid a photographer $7,000
  • spent $7,000 on food ingredients
  • spent $1,000 on props and incidentals.

What was left for her? Do the math. Nada.

Her book came out in Fall 2009. The lone publicist at her publishing company handled the [Read more…] about Inside an Author's Cookbook Advance and Expenses

Best Takeaways for Food Writers From BookExpo

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I’ve been scouring the web to see what happened at BookExpo America 2010, the book industry’s annual trade show, and what it might mean for food writers. Here’s my 4 most interesting trends, quotes, and statistics:

1. DIY publishing is changing fast. Kindle has most of the e-book market. Can you come up with a Kindle e-book and sell it directly to Amazon?

From a Publisher’s Weekly report: J.A. Konrath, blogger of A Newbie’s Guide to Publishing, said on a panel that he self-published on Kindle a number of the books he never sold to publishers. “He priced those books at $1.99, thinking they would be loss leaders to bolster his print sales. Instead he said he made $3,000 on the [Read more…] about Best Takeaways for Food Writers From BookExpo

Dissing Food Can Be Dangerous

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Remember back in 1996 when Texas cattle ranchers sued Oprah Winfrey for discussing mad cow disease on her show? The ranchers lost in an appeal, but the lawsuit had a lasting effect.

Or did it? Did you know that we have to be careful when writing critically about any food or ingredient?

Food libel laws, like the ones in Texas and in 12 other states, are still very much alive. They allow a food manufacturer or processor to sue for what they believe are disparaging remarks about their products. Apple growers sued CBS a few years ago after the Alar apple scare, and McDonald’s has sued two environmental activists in England over a critical pamphlet.

Carrie Vitt of Deliciously Organic reminded me of these laws recently. She’s working on a book based on her blog, and her publisher is concerned about what she says in print. “I am allowed to say, “I don’t eat conventionally grown spinach because when I do I get a severe migraine. That would be OK because it’s just my opinion and I’m not telling [Read more…] about Dissing Food Can Be Dangerous

7 Most Common Recipe Writing Errors

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In the last week I’ve been editing recipes for two books by food bloggers. Both have short deadlines, and I’ve been working long hours.

That’s okay. It’s so much fun to see such creativity and invention, to fantasize about which recipes I’m going to try, and –yes– to nitpick. Such is the job of an editor. For one book, I make comments in pen and add little colored stickies to the paper copy. For the other, I make comments using Track Changes within the Word document.

And here’s what I’m finding: errors and inelegant phrasings. I thought you might want to know about  the most common mistakes. First though, let’s review the terminology: The list of ingredients is called (funnily enough) the “ingredients list,” and the directions are called the “method:”

1. Ingredients out of order. This is by far the biggest error. List ingredients in the [Read more…] about 7 Most Common Recipe Writing Errors

Five Tips on What Makes a Killer Cookbook Idea

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One of the classes I taught at Rancho La Puerta last week (between hiking, eating sensational vegetarian cuisine and taking a cooking class with Denise Vivaldo) was “What’s A Good Idea for a Book?”

Agents and editors often give the same answer to his question: “You’ve got to have something to say.” And what does that mean, exactly? Here are five definitions:

1. The subject is timely. While at the IACP conference in Portland, Literary Agent Lisa Ekus mentioned that Barnes & Noble made “vegan” a permanent category in its cookbook section. What’s the next hot topic and are you part of it?

2. The idea is about your area of expertise. Do you write extensively on your topic? Do you speak on it or teach cooking classes? Are you obsessed? Good.

3. If you’re not a recognized expert, you’re passionate about the subject. Communicating intense enthusiasm, excitement, and knowledge can sometimes carry a book idea.

4. Your idea is well focused. Lack of focus keeps many potential authors from moving forward. If you want to write about “everything” to do with the subject, the task becomes overwhelming. Take a piece of your idea. That’s why there’s a book called Vegan Brunch vs. The Complete Guide to Vegan Cooking.

5. You have a new approach. Michael Ruhlman did it with Ratio, his book on cooking formulas.

Want to learn more? Take my 2-hour teleclass Wednesday night: “How to Write a Killer Cookbook Proposal,” or my Berkeley, Ca. 5-week class “Want to Sell Your Book? Write a Fabulous Book Proposal.”

And if you’ve got a question about book proposals, pose it below and I’ll answer.

Photography by CNP Digital Studio, courtesy of Bon Appetit.

Why Authors Need a Platform More than Ever

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I’ve spoken to three hopeful memoirists recently who were convinced that the strength of their writing alone will be enough to sell their book. They don’t need to work on their platforms, they said.

Now, this would be interesting if these people were famous or rich. But they’re not. They have either a small blog or have never been published. And in the world of memoir, being famous helps. In fact, it’s the first question my agent asks when I mention I’m working with someone who’s hoping to publish a memoir.

Since most of us are not ever going to be famous, the best we can do is build a platform. A platform is [Read more…] about Why Authors Need a Platform More than Ever

Now That's How to Write a Review!

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criticsIt seems that when it comes to reviewing, the food blogging community is more interested in promotion rather than in a balanced critique. I can’t tell you how many bloggers have said, in comments on this blog, they only do positive reviews because “the reader’s time is short” or “I’m only going to write about it if I love it.”

Why? Rave reviews are boring. Totally negative reviews are rare and difficult to do well. How about going for middle ground, where the review is mostly positive, but acknowledges the cons?

Finally, I can point to a few examples from people [Read more…] about Now That's How to Write a Review!